The Sales Manager is responsible for attainment of assigned goals tied to the overall performance of the hotel.
RESPONSIBILITIES:
- Effectively attain assigned sales and revenue goals, as well as solicitation call goals.
- Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
- Develop, recommend, implement, and manage the department's annual budget.
- Coordinate and direct preparation of the monthly Rooms revenue forecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error.
- Proactively conduct outside sales calls, conduct sales tours and entertain clients.
- Understand the content reflected in contracts and how to negotiate terms therein.
- Develop and maintain market awareness to ensure the ability to predict revenue opportunities and set proactive strategies.
- Monitor production of all top accounts and evaluate trends within your market.
- Adheres to Bentley Legacy Group’s established regulations of company standards, sales standards, and sales metrics related. This includes utilization of CRM to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
- Comply with attainment of individual goals as well as team goals and budgeted metrics.
- Maintain strong visibility in local community and industry organizations.
- Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management providing training on a rotational basis.
- Maintains professional working relationship and promote open lines of communication relationships to achieve initiatives with respective marketing partner(s) and other internal departments.
- Travel as required.
- Act as directed on behalf of the General Manager in his/her absence; performing any other duties as requested by management.
