On-Site Optimisation & Content Specialist

As an On-Site Optimisation & Content Specialist, you will join the Company’s Performance team, working across regulated markets, optimising website structure & producing regular content to improve search engine rankings.

As an On-Site Optimisation & Content Specialist, you will support across multiple departments to drive best-in-class Organic Search results for the Business. You will coordinate with the Content, Development, Outreach and Paid teams to support continued Organic growth.

We are looking for a sports fan that is comfortable with writing and optimising news and evergreen content, briefing new pages, has a core interest in site optimisation, and can work closely and collaboratively on supporting the wider Editorial Content team.

• Experience in sports news-based content creation and News SEO
• Ability to create high-quality, engaging, and informative sports content, including blogs, sports articles, website copy and other content formats
• Competent with key web and analytics tools (for example: GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb)
• Demonstrated track record of driving business results through organic optimisations across multiple languages and markets
• Knowledge in technical SEO, in particular indexing and crawling
• Awareness of the concepts of Semantic Search, Entity Oriented Search and LLM’s
• Experience of analysing numerical data, statistics and presenting/visualising the data to the Business (Excel, Google Sheets, Looker Studio)
• Combines content writing and SEO expertise, creating content that is optimised for search engines while also being engaging and informative for users
• Bulgarian native-level speaker with high proficiency in English

• Optimising content and regularly writing sports articles on the website
• Keeping up-to-date and ahead of the sporting calendar across all genres and fields, with an understanding of how to apply this within the context of the gambling industry
• Monitoring performance for the Bulgarian market and identifying potential issues and opportunities
• Monitoring the algorithms set by the search engines to keep up to date with changes
• Assisting with the delivery of SEO audits across the Company’s Sport, Gaming, News and Content sites across all TLDs
• Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams
• Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis
• Supporting the Content team through structured data opportunities and ensuring relevant content is being displayed for queries, and working to improve content for high volume queries, which are missing key content delivery.
• Delivering content creation, setting process, managing content calendars, and ensures content aligns with overall marketing objectives.
• Analysing data and results to identify trends and insights to achieve maximum ROI

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.