Role Overview
We are hiring a technically-minded Growth Marketer to drive adoption and revenue for two of our most important new bets at Blue Cube Services: our perpetual futures product and our prediction markets product. The right person combines a sharp growth mindset with hands-on performance marketing chops and genuine fluency in data — comfortable defining the funnel, running the campaigns, reading the results, and making the next call themselves.
Key Responsibilities
Growth strategy
- Own the growth roadmap for perpetual futures and prediction markets, identifying the highest-leverage opportunities to grow active users, volume, and revenue
- Define the funnel for each product — acquisition, activation, first trade, repeat trade, retention — and instrument it end-to-end
- Build and continuously refine growth hypotheses, experiments, and playbooks specific to each product's mechanics and audience
Performance marketing execution
- Actively plan, launch, and manage paid campaigns across relevant performance channels (paid search, paid social, programmatic, app channels, on-chain and crypto-native channels where applicable)
- Own creative briefs, audience targeting, bidding, and budget allocation, and iterate based on data
- Drive measurable revenue from paid spend, with clear ROAS, CAC, and LTV-aware decision making
Data and measurement
- Be the person on the team who is most comfortable in the numbers — pulling data, building dashboards, querying where needed, and turning that into decisions
- Define and track the core growth metrics for each product (CAC, payback, ROAS, cohort retention, volume per user, revenue per user, etc.)
- Use data to prioritise where to spend time and money, and to kill what isn't working quickly
- Partner with analytics, product, and engineering to make sure tracking, attribution, and event instrumentation are reliable
Cross-functional collaboration
- Work closely alongside the Perpetual Futures Marketing Manager to extrapolate what is working and scale it across both products
- Coordinate with product, design, and content teams on landing pages, in-product funnels, lifecycle messaging, and creative
- Share learnings across the wider marketing org so growth wins in one product compound into the others
Requirements
- 3–5 years in a growth or performance marketing role with direct ownership of paid budgets and revenue outcomes
- Strong technical and analytical chops — confident in SQL, spreadsheets, BI tools (Looker, Mode, Amplitude, Mixpanel, or similar), and attribution platforms
- Hands-on experience managing campaigns across at least two of: Google Ads, Meta, TikTok, programmatic, app channels, or crypto-native ad networks
- Demonstrable track record of growing a product through a combination of paid acquisition, funnel optimisation, and experimentation
- Comfort working on products with complex mechanics — able to understand them deeply enough to market them credibly
- Strong written English and ability to brief creative, write ad copy, and communicate results clearly
- Self-starter mindset — happy to define the plan, ship the work, and own the outcome
Nice to Have
- Working knowledge of crypto, derivatives (perps, futures, options), prediction markets, or on-chain trading products
- Familiarity with the specific user behaviours and economics of trading products (volume-driven revenue, taker/maker fees, leverage, liquidations, market-making dynamics)
- Experience with crypto-native growth channels (X/Twitter, Telegram, Discord, KOL/affiliate, on-chain campaigns, airdrops, points programs)
- Experience with experimentation platforms and a structured testing methodology
- Comfort using AI tooling to accelerate creative production, audience research, and analysis
What Success Looks Like in the First 6 Months
- A clear, instrumented funnel for both perpetual futures and prediction markets, with shared definitions of the core growth metrics
- Live, measurable paid acquisition running on at least two channels per product with ROAS and CAC tracked transparently
- A documented backlog of growth experiments, with a steady cadence of tests shipped and learnings shared
- Demonstrable growth in active traders, volume, and revenue attributable to the work
Perks
