Responsibilities:
· Store Listings/Optimization
o Own the Amazon store experience for Bowers & Wilkins across US, Canada and our international markets
o Continually optimize the existing brand store, product pages and A+ content to drive traffic and sales for existing and new products
o Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards
· Promotion
o Apply PPC best practices for Amazon Sponsored Product ads
o Set up new product promotions for every new product release
o Execute vine and influencer marketing in partnership with PR team
o Assist sales manager with development of product promotion plan
o Develop Amazon marketing strategy in partnership with marketing and sales leadership
o Partner with digital and brand marketing to develop and execute AMS and AMG advertising strategy
· Account Management
o Regularly refresh content for existing products
o Maintain relationships with Amazon buyers
o Work closely with internal departments - Sales, Operations, Brand Marketing, as well as Customer Service for feedback and input.
o Create, track, and reconcile shipments to Amazon Fulfillment Centers
· Analytics
o Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spend to best performers
o Analyze digital sales performance metrics, modifying plans as needed to deliver against targets
o Report ROI analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis and new SKU checks on a weekly basis.
Requirements:
· 3+ years managing & selling products on Amazon Vendor Central & Seller Central
· Working understanding of both AMS and AMG
· Strong communication skills, both oral and written
· Experience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends, etc.
· Strong analytical and quantitative skills; able to make data-based decisions
· Hands-on and very entrepreneurial mindset who’s comfortable in high-paced startup environments and can manage a lean team to drive results.
· Appreciation and understanding of consumer psychology and its impact on new product adoption.
· Bachelor’s degree
Bowers & Wilkins Benefits:
• Beautiful office in sunny Redwood city, steps away from the Caltrain station
• Stock
• Health Insurance
• Dental Insurance
• 401(k) Plan
• Discounted premium products from B&W
• Amazing and supportive team environment
All your information will be kept confidential according to EEO guidelines.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Bowers & Wilkins is developing a truly special, highly integrated, and easy to use home A/V experience that we know people will love. For 50 years we’ve been true to our vision of creating products that exemplify purity of sound and now we will add the most fantastic home A/V user experience that is second to none. EVA Automation, a Silicon Valley startup company led by Gideon Yu, recently purchased Bowers & Wilkins. Today, we are the market leaders in the premium audio category and are used by musicians and producers in the best studios in the world, from Abbey Road to Skywalker Studios. Be a part of a great company that has the best of both worlds! Our Redwood City office has a start-up environment while building the most innovative audio and visual systems the world has yet to see!! We are fusing the iconic brand and audio expertise with the cutting-edge startup culture to create revolutionary yet simple home entertainment experiences. As the SAP Technical Lead, you will be responsible for driving and influencing technical design decisions for various SAP solutions across various functions. You will partner with other Global Services IT Functional Leads to design and orchestrate the delivery of new business enabling systems and processes.