Sr. Communication Expert (Social Media)

As Communication Expert – Social Media, you will help shape and strengthen the social media presence of Bnode and Bpost.

Working closely with the Head of Reputation & Content, you will combine strategic thinking with hands-on content creation. You will translate corporate and strategic messages into engaging social media content, help grow our audiences and ensure that our communication is relevant, creative and adapted to each channel.

You will also act as a social media expert and advisor across the organisation, helping us continuously improve how we communicate and engage with our different audiences.

Your Responsibilities

• Manage and optimise our corporate social media channels, including LinkedIn, Instagram, Facebook and TikTok.
• Create engaging written and visual content adapted to different platforms and audiences.
• Develop creative formats including video, animation, infographics and interactive content.
• Identify relevant stories, trends and opportunities and proactively turn them into compelling content.
• Manage the social media content calendar and coordinate publication across different initiatives.
• Monitor engagement, comments and tags and take ownership of community management in collaboration with relevant internal teams.
• Analyse social media performance and use insights and data to continuously improve reach and engagement.
• Advise internal stakeholders on social media strategy, content and channel selection.
• Coordinate with social media contacts across Bnode, Bpost, Paxon and Landmark Global to encourage a coherent group approach.
• Ensure our social media presence reflects our brand identity, communication strategy and reputation.
• Contribute to the management and optimisation of our corporate digital channels, including the corporate website.

Your Profile

• You have at least 3–5 years of relevant professional experience in social media, digital communications or content.
• You have excellent English communication and writing skills. Knowledge of Dutch and/or French is an advantage.
• You understand what makes content work on different social media platforms and keep up with changing trends and formats.
• You are an excellent writer with the ability to turn complex messages into clear, engaging social content.
• You are comfortable creating or developing multimedia content, including video and visual formats.
• You have experience with social media analytics, performance measurement and online boosting strategies.
• You combine creativity with a strategic and analytical mindset.
• You are proactive, curious and comfortable challenging existing approaches and proposing new ideas.
• You can work effectively with multiple stakeholders in an international and evolving organisation.
• You are flexible and able to adapt quickly to changing priorities.

Why Bnode?

At Bnode, you will join an organisation undergoing significant transformation, with activities across Europe, the US and Asia. You will have the opportunity to influence how a major international group communicates with its audiences and to help shape its evolving social media presence.

Like a long-awaited parcel, we want to make you feel welcome and valued. Our offer includes a competitive monthly salary, that goes without saying. On top of that, you can count on:

• Meal vouchers of €8 per working day
• Hospitalization-, group- and disability insurances
• A phone subscription, including 25GB data
• A flexible renumeration plan, which allows you to customize your own benefits. A company car, bike leasing, public transportation, extra days off,... the choice is yours
• Possibility to enter the Federal Mobility plan
• Work/life balance, thanks to flexible working hours and the possibility to work from home
• 20 days of statutory leave and 7 additional extralegal days off
• An end-of-year and performance-based bonus and double holiday pay
• Many benefits from more than 100 Bpost-partners