Hi,
compensation: 20-40k/month (As per Experience and Competence).
EXPERIENCE: 2-3 YEARS
Job Description
- · In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Flickr etc.) and how they can be deployed.
- · Development of brand awareness and online reputation
- · Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- · Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- · Set up and optimize company pages within each platform to increase the visibility of company’s social content
- · Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- · SEO (search engine optimization) and generation of inbound traffic - Added advantage
- · Create a regular publishing schedule.
- · Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- · Ability to create content would be added advantage for selection
- · Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- · Should know how to drive traffic + leads
- · Administrate the creation and publishing of relevant, original, high-quality content.
- · Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
- · Stay current with social media trends and best practices
- · Conduct competitive analysis studies on client competitors, including digital footprint analysis.
- · Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies.
- · Communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.
