Coffee Account Manager Germany
About Breville
Over the past 80+ years Breville has grown to become an iconic global brand, delivering kitchen products to over 70 countries around the globe. Breville enhances people’s lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they’d thought possible in their own home and ultimately allowing them to “Master Every Moment”.
A career at Breville is truly a one-of-a-kind experience. It’s more than working for a global leader; it’s an opportunity to be a part of something that impacts people all over the world.
About the role
We are seeking an experienced Coffee Account Manager Germany to represent Sage Appliances. This role combines in-depth coffee knowledge, strong training skills, and a passion for inspiring others. You will be the face of Sage in retail environments and with our coffee partners, helping us strengthen our reputation as a leading coffee company.
This role is accountable for building strong, results-focused relationships with key resellers, driving commercial outcomes through joint business planning, and ensuring every interaction strengthens brand performance and sell-through.
This is a hunter role, but hunting here means continuously driving growth within existing and next-tier accounts — turning relationships into measurable, repeatable sales results. The successful candidate will be a recognised presence within the specialty coffee community, commercially astute, and able to translate brand ambition into customer action.
Key responsibilities include
Establishing and strengthening the customer relationship with the assigned key accounts with all 3 brands in Germany.
- Deliver profitable sales growth across Specialty Retail within the assigned region.
- Establishing and strengthening the customer relationship with the assigned key accounts with all 3 brands in Germany.
- Lead initial territory planning to define key accounts, opportunity sizing, and revenue goals.
- Build, execute, and own account-level business plans aligned with EMEA Specialty Sales strategy
- Program visits of the existing accounts but also of potential ones.
- Ensuring the achievement of sales, margins, and market share objectives under budget proposal at the assigned key accounts
- Supporting the expansion into the specialty channel, representing, and promoting the brands through training, masterclasses, special events.
- Connecting with the relevant influencers/coffee insiders of the German community and engage them in talking about the BRG products
- Supporting the sales director and country manager with the negotiation and conclusion of agreements
- Preparation and participation at fairs, events.
- Sales forecast creation for the key accounts and sales reports with customers’ analysis of the relative performances.
- Creation and implementation of business plans for the assigned key accounts
- Collection and reporting of relevant information in the market, of competitor conditions/strategies and conduct market surveys, get information about the latest trend
- Promotional activity planning and execution in conjunction with Sales targets and channel management
- Budget responsibility
- Supporting and inspiring partners, ensuring they can successfully showcase and sell all 3 brands.
- Providing hands-on demonstrations and guidance to elevate the customer and partner experience.
- Building strong relationships with retail teams, roasters, and key coffee community stakeholders.
- Staying up to date with specialty coffee trends and translating them into relevant insights for training and brand storytelling.
- Collaborating with marketing teams to ensure consistent messaging and impactful retail presence.
We’re Interested in Hearing from People Who Have
- Proven experience in the coffee industry (Specialty coffee, barista, trainer, working with premium consumer goods or in a similar customer-facing role).
- Hunter mindset — able to turn relationships into sustained revenue growth.
- Skilled at building and executing joint business plans with partners.
- Strong presentation and training skills, with the ability to inspire and engage diverse audiences.
- Deep passion for specialty coffee, from bean to cup, and enthusiasm for sharing knowledge.
- Excellent communication and interpersonal skills, with the ability to build lasting relationships.
- Confidence in representing a premium brand in both retail and coffee community environments.
- A proactive, hands-on approach with strong organizational skills and attention to detail.
- Flexibility to travel regularly to retail locations, roaster partners, and events.
- Fluency in German and proficiency in English (spoken and written)
- Sales territory covers Western Germany.
Key Performance Indicators
- Sales growth and margin vs target.
- Account-level business plan delivery.
- Brand penetration and multi-brand adoption across key dealers.
- Dealer portal engagement and transaction metrics.
- Pipeline conversion and forecast accuracy.
Contribution to marketing and trade event success
Salary €60,000 - €65,000
What we offer you:
- Flexible work arrangements
- Competitive compensation package
- A fun and rewarding team environment
- Opportunity to work for an Australian Stock Exchange listed company
- Employee assistance program
- Paid parental leave policy
- Employee discounts of up to 50% on all our electrical products
To Apply
Come and make your mark with this global leader by applying today via the Apply Now button.
Breville Group is proud to be an Equal Employment Opportunity Employer.
