Sales & Marketing Director

Lead with Purpose. Inspire Growth. Make a Difference.

Are you a dynamic sales leader with a passion for connecting with people and driving growth? Brightwater is seeking a Sales & Marketing Director to join our Pine Ridge Terrace team!

At Brightwater, we are dedicated to delivering an unparalleled experience for our residents by providing exceptional hospitality, engagement, and health support services. As part of our team, you will have the opportunity to make a meaningful impact by helping seniors and their families find a place they can call home.

Position Summary

As the Sales & Marketing Director, you will play a key role in driving occupancy growth and revenue for our community. Partnering closely with the Community Executive Director and Area Director of Sales & Marketing, you will develop and execute sales strategies, manage leads, and guide prospective residents and families through the decision-making process.

If you are a motivated, results-driven professional with a strong background in sales, marketing, and relationship-building, we encourage you to apply!

Key Responsibilities

Sales & Revenue Growth

• Lead efforts to maintain and increase occupancy levels through proactive sales strategies.
• Partner with the Area Director of Sales & Marketing to develop and execute targeted sales plans.
• Conduct needs assessments and educate prospective residents and families on the value of our community.
• Execute lead follow-ups and meet response benchmarks to maximize conversion rates.

Marketing & Community Outreach

• Establish and maintain referral relationships with residents, families, and external partners.
• Assist in developing marketing budgets and strategies to enhance community visibility.
• Provide insights and feedback on community-specific sales and marketing materials.
• Work closely with the Community Engagement Coordinator to manage and execute move-in processes.
• Oversee promotional materials and recommend creative marketing strategies.

Administrative & Team Collaboration

• Support community leadership in various tasks, including report preparation, meeting coordination, and event planning.
• Ensure confidentiality of resident, employee, and community information.
• Submit required documents in a timely and organized manner.
• Maintain an in-depth understanding of lead management systems and internal sales processes.

Qualifications

• Proven experience in sales, marketing, or business development, preferably in senior living, healthcare, or hospitality.
• Excellent interpersonal, communication, and relationship-building skills.
• Strong organizational skills and attention to detail.
• Ability to multitask and work in a fast-paced environment.
• Creative and strategic thinker who brings innovation and fresh ideas.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel) and Adobe Creative Suite (Photoshop, InDesign, Acrobat) preferred.
• Willingness to travel locally for events and community outreach.
• Ability to work flexible hours, including some evenings and weekends, as needed.

Why Join Brightwater?

At Brightwater Senior Living, we believe in fostering a culture of excellence, integrity, and teamwork. We empower our team members with opportunities for professional growth and the chance to positively impact the lives of seniors and their families.

• Supportive, team-oriented environment
• Career advancement and professional development opportunities
• A chance to make a real difference in residents' lives

Diversity & Equal Opportunity Commitment

Brightwater Senior Living is an equal-opportunity employer dedicated to fostering an inclusive, diverse, and respectful workplace.

We make all employment decisions based on business needs, job qualifications, and individual merit, without regard to race, color, religion, age, disability, gender identity, sexual orientation, marital status, veteran status, or any other protected characteristic.

We celebrate diversity and believe that an inclusive workplace strengthens our community.

Join Our Team!

If you are an energetic, strategic, and results-driven professional who thrives in a collaborative and mission-driven environment, we’d love to hear from you!

Apply today and help us inspire hope and enrich lives at Brightwater Senior Living!