Digital Tagging Specialist

DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Digital Tagging Specialist plays a pivotal role in defining and implementing online tagging strategies, ensuring accurate tracking for campaign analysis. Collaborating with internal Analysts, Media Activation Specialists, and external Web Development teams, they create tagging strategies, conduct audits, and contribute to data-driven decision-making. The role demands a proactive approach within a fast-paced environment, emphasizing professionalism, positivity, and continuous learning. A successful Digital Tagging Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues. 

KEY OUTCOMES & RESPONSIBILITIES  

Key Outcome: Efficient Media Tag Implementation 

Key Responsibilities:  

• Work collaboratively with internal teams and external Web Development teams to implement, monitor, and maintain all media tags on website properties. 
• Create comprehensive tagging strategy and spec documentation based on Analytics and Media Planning team requirements, aligning on tag logic and usage to capture data for web elements as dictated by measurement framework. 
• Implement processes for media tags and applications, adhering to tagging requirements. 
• Perform QA and audit media tags in staging environments and on live sites. 
• Communicate identified issues to the relevant teams promptly.  

Key Outcome: Improved Marketing Campaign Effectiveness 

Key Responsibilities:  

• Act as a subject matter expert in all aspects of digital tagging, contributing to the measurement and improvement of marketing campaigns. 
• Monitor data quality, troubleshoot tagging-related issues, and proactively flag and address concerns. 
• Support and participate in agency improvement/innovation initiatives. 
• Work with stakeholder groups to define and refine tagging strategies. 

Key Outcome: Continuous Improvement and Risk Management 

Key Responsibilities:  

• Perform quality audits, develop formal processes/documentation, and champion continuous improvement efforts. 
• Understand and anticipate risks/dependencies across measurement paths. 
• Organize and manage multiple priorities and projects, adapting to evolving client needs. 
• Maintain high exposure across departments, contributing to client-facing deliverables. 

REQUIREMENTS

REQUIRED QUALIFICATIONS 

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, or Economics. 
  2+ years of experience implementing digital tags and developing tagging strategies. 
• Strong organizational, communication, computer, and office procedure skills. 
• Intermediate experience with Google Tag Manager, Adobe Launch and/or other tagging tools. 
• Familiarity with the data layer, enabling custom website conversion tags based on client needs. 
• Intermediate experience with Google Analytics, DCM, Floodlights, Facebook, and other social platforms. 
• Strong problem-solving skills, ability to troubleshoot and provide solutions. 

PREFERRED QUALIFICATIONS 

• Experience with Adobe Analytics. 
• Google Analytics Certification. 
• Experience with Event and Goal tracking. 
• Experience with BI Tools (Power BI, Tableau, Qlik, etc.). 
• Experience using Project Management software. 
• Strong knowledge of marketing/customer metrics. 
• Familiarity with web development taxonomy and SEO structure. 

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

All employees, regardless of role or geographic location, are required to travel to Rochester during their initial onboarding period (ideally within the first 4 weeks of employment) and annually for the Shareholder’s Summit held in June. 

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 - $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.