Key Responsibilities:
Brand Strategy & Management
- Develop and maintain a strong, consistent retail brand identity across all consumer touchpoints, including stores, packaging, digital, and social.
- Partner with leadership to evolve brand positioning and messaging that reflect the company’s vision and retail goals.
- Monitor market and customer trends, using insights to guide brand storytelling and campaign development.
Content Development & Copywriting
- Write and edit engaging copy for retail marketing campaigns, product launches, in-store signage, promotional materials, social/blog content, press releases and web pages.
- Develop compelling narratives that connect products to customer lifestyles and inspire purchase decisions.
- Maintain brand voice guidelines and ensure all messaging aligns with brand tone and personality.
Creative Direction & Visual Brand Oversight
- Act as an internal Art Director, guiding the creative development of campaigns, retail visuals, and marketing materials.
- Collaborate with design, photography, and merchandising teams to ensure product visuals and marketing assets are cohesive and on brand.
- Provide creative direction on photo shoots, store signage, and seasonal campaigns to ensure alignment with marketing objectives and visual standards.
Campaign Management & Execution
- Collaborate with cross-functional teams (Merchandising, E-Commerce, Operations) to ensure marketing initiatives support key business goals.
Collaboration & Leadership
- Serve as a creative liaison between internal departments and external agencies or freelancers.
- Partner with store teams to ensure brand messaging and visuals are consistently executed in the retail environment.
- Support and mentor design staff.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- Previous agency experience highly preferred.
- Proven ability to manage both the creative process and the strategic execution of campaigns.
- Strong copywriting and storytelling skills with a sharp understanding of brand voice.
- Experience collaborating with photography, design, and merchandising teams.
- Ability to balance creative vision with business goals and performance metrics.
Key Attributes:
- Strategic thinker with a strong creative eye and attention to detail.
- Exceptional communicator and collaborator.
- Adaptable and resourceful with a hands-on approach.
- Passionate about retail, design, and consumer experience.
- Comfortable juggling multiple projects in a fast-paced environment.
