<div style="font-family:'Segoe UI';font-size:14px;font-style:normal;font-weight:400;line-height:20px;"><p>About the Role</p><div><br></div><p>We are looking for a highly motivated Lead Generation Specialist to drive pipeline growth for CT’s flagship offerings across the India and Middle East regions.
The role
focuses on identifying, engaging, and qualifying high-quality leads through multi-channel outreach and marketing initiatives.</p><div><br></div><p>Key Responsibilities</p><div><br></div><p>1. Lead Generation</p><ul><li>Identify and research target accounts across India &amp; ME markets</li><li>Build and maintain a robust database of decision-makers including:<ul><li>CIOs, CTOs, CDOs</li><li>IT Infrastructure, Cloud, Data &amp; AI leaders</li></ul></li><li>Execute outbound prospecting campaigns via:<ul><li>Email outreach</li><li>LinkedIn engagement</li><li>Calls and direct messaging</li></ul></li><li>Drive lead generation through:<ul><li>Campaigns</li><li>LinkedIn events</li><li>Webinars and digital initiatives</li></ul></li></ul><p>2.
Lead Qualification</p><ul><li>Conduct discovery calls to assess prospect requirements</li><li>Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline)</li><li>Ensure only high-quality opportunities are passed to the sales team</li></ul><p>3. Pipeline Development</p><ul><li>Schedule qualified meetings and demos for sales teams</li><li>Nurture prospects through multi-touch engagement strategies including:<ul><li>Email campaigns</li><li>LinkedIn interactions</li><li>Phone outreach</li><li>Webinar follow-ups</li></ul></li><li>Maintain accurate CRM records, ensuring strong data hygiene and tracking</li></ul><p>4.
Campaign Support</p><ul><li>Actively follow up on leads generated from:<ul><li>Oracle partnership programs</li><li>OEM alliances</li><li>Industry events and conferences</li><li>Digital marketing campaigns</li><li>Existing customer references and referrals</li></ul></li><li>Collaborate with marketing and partnerships teams to maximize conversion rates</li></ul><p>Required Qualifications</p><ul><li>Bachelor’s degree in Business, Marketing, IT, or related field</li><li>2–6 years of experience in lead generation / SDR / inside sales roles</li><li>Experience targeting enterprise IT buyers (CIO/CTO/CDO personas)</li><li>Familiarity with CRM tools (e.g., Salesforce, HubSpot, etc.)</li></ul><p>Key Skills</p><ul><li>Strong prospecting and research skills</li><li>Excellent communication and interpersonal abilities</li><li>Ability to run structured discovery and qualification calls</li><li>Proficiency in LinkedIn Sales Navigator and outreach tools</li><li>Data-driven mindset with attention to detail</li><li>Ability to work in a fast-paced, target-driven environment</li></ul><p>Preferred Qualifications</p><ul><li>Experience in selling or supporting sales for Cloud, Data, AI, or IT Infrastructure solutions</li><li>Exposure to India &amp; Middle East markets</li><li>Experience working with partner ecosystems (Oracle, OEMs, alliances)</li></ul><p>Success Metrics (KPIs)</p><ul><li>Number of qualified leads generated</li><li>Meetings scheduled for sales</li><li>Conversion rate from lead to opportunity</li><li>Pipeline contribution</li><li>CRM data quality and reporting accuracy</li></ul><div><br></div><div>Location - Bangalore&nbsp;</div><div><br></div></div>
Job details are sourced from the employer's original posting.
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Cambridge Technology is a global technology consulting and services company.