Marketing Coordinator

Essential Functions &

Responsibilities:

• Our Marketing Coordinator assumes responsibility for effectively overseeing and managing the company’s social media presence, including developing the overall strategy, writing posts, measuring effectiveness, and building social communities.
• Leads graphic design and layout of all marketing materials.
• Manage email campaigns, various email lists to a variety of constituents, and measures campaign effectiveness.
• Helps to manage event coordination and web site administration.
• Directs activities for grand openings.
• Prepares information sheets, orders signs and flowers, plans for photography, and provides store gifts.
• Completes miscellaneous writing assignments including stories for member and staff newsletters.
• Creates articles, advertisements, and announcements for meetings and special events.
• Prepares member communications including statement messages, envelope overprints, and teller receipt messages.
• Handles trademark registration functions.
• Ensures event activities are effective and support marketing objectives.
• This is an in-office position.
• Assumes responsibility for ensuring that professional business relations exist with members, Chamber of Commerce, vendors, trade professionals, and the public.
• Represents the Credit Union at conventions and business fairs and actively sells products and services.
• Help direct Credit Union sponsorships to ensure that they support marketing goals.
• Answers related correspondence and represents the Credit Union at sponsor functions.
• Resolves requests, questions, and problems courteously and professionally.
• Ensures that communications are efficient and effective.
• Ensure that publicity and marketing activities create positive members, prospective members, and community responses.
• Maintains and projects the Credit Union’s professional reputation.
• Assumes responsibility for establishing and maintaining effective communication and coordination with Credit Union personnel and with management.
• Attends and supports Marketing meetings and activities.
• Assists, serves and informs departments as needed.
• Answers questions and resolves problems.
• Completes required reports and related documents promptly and accurately.
• Keeps Senior Management informed of area activities including training and of any significant concerns.
• Assumes responsibility for related duties as required or assigned.
• Completes special projects as assigned and assumes other related duties as assigned.