- Develop, maintain and implement strategies to drive show attendance via strategic partnerships & digital techniques including, social media, email marketing, and blogging outreach
- Create & manage all marketing communications including blasts, ads, posts & newsletters
- Design engaging social content taking advantage of each major tool (Facebook, Twitter, Pinterest, etc.
- Create Press & blogging strategy to increase exposure for shows
- Maintain affiliate marketing relationships with major platforms
- Establish performance benchmarks and consistently test new strategies
- Manage a team
- Develop a PR Strategy targeted towards print and new media (PR strategy creation, pitching, press releases, relationships with influential bloggers and magazine editors
- Manage online PR (using social tools like Facebook,Twitter, Tumblr, Pinterest, our blog, etc.)
- Attend industry events to build great relationships
- Manage customer support /order processing team
- Forecast demand manage marketing budget
- Evaluate and improve responsiveness of the customer support team
MBA marketing
Good communication skills
Interest /experience in online marketing.
NA
