Who We Are
Catalis is a leading government Software as a Service (SaaS) and integrated payments provider, powering a wide range of government operations at the municipal, county, state, and federal levels. Our innovative solutions are designed to streamline processes, enhance efficiency, and improve the delivery of government services to the public. At Catalis, we are committed to leveraging technology to make government interactions simpler, faster, and more accessible.
The Opportunity
Step into a high-impact role where your storytelling, market insight, and go-to-market expertise will help shape how Catalis brings innovative solutions to the public sector. As Product Marketing Manager, you’ll craft compelling messaging, sharpen our market positioning, and build campaigns that drive demand, accelerate pipeline, and help government customers see what’s possible.
What You Will Do
Product Positioning and Messaging
- Own product positioning, messaging, and value propositions across assigned Catalis vertical portfolio
- Define ideal customer profiles (ICP), buyer and user personas, and product positioning spanning product level and broader portfolio
- Develop differentiated positioning for new logos vs. existing customers to support cross-sell, upsell and migration motions.
- Translate product features into customer benefits for courts and other government agency stakeholders
- Create and manage collateral (presentations, one-pagers, case studies, web content) that supports Sales and Customer Success
- Support RFP submissions through compelling product positioning and differentiation messaging
- Conduct market and competitor research to identify trends, opportunities, and differentiation strategies
- Partner with Product Management to launch new features and solutions into the market
- Own the messaging framework for demand generation campaigns to drive new sales as well as expansion and legacy product migrations within the existing customer base.
Analytics and Insights
- Analyze win/loss, competitive and campaign performance data and translate insights into actionable recommendations on future product enhancements, pricing, and refinements to GTM strategy
- Refine data sheets and provide pricing insights/recommendations
- Use data to measure, analyze, and optimize campaign and content performance
- Segment and target campaigns by market size, geography, and buyer persona
- Provide actionable insights to leadership to refine GTM strategy
Market Differentiator
- Working closely with the Product Managers, conduct market, customer, and competitor research to identify trends and opportunities, validate market demand for new products/features, and define differentiation strategies
- Build Battlecards, ROI calculators
- Study competitors: Evaluate how we measure up against competitors
- Clearly define where we win against competitors
- Collaborate with Demand Gen to design and execute integrated marketing campaigns across digital, content, webinars, events, and email to drive qualified pipeline
Product Use Cases
- Build case studies around our product/use cases
- Interview customers directly
- Get deep on the product showing product passion
- Write white papers
- Build Webinar Decks & Public-Facing Slide Templates
- Maximize customer advocacy through the development of marketing and sales enablement assets (i.e. case studies, etc).
Product Launches
- Collaborating closely with the product team, own the holistic GTM launch strategy and cross-functional coordination for both new product and major feature launches between product, sales, CSM and demand gen.
- Develop launch messaging, positioning and sales readiness materials including?launch kits/plan, sales decks, battlecards, product demo scripts, case studies, white papers, and other enablement materials.
- Validate market demand, analyze competitive offering?(pre-launch)
- Provide product feedback internally, post customer interviews.
Sales & GTM Alignment
- Partner with Sales to deliver enablement tools, battlecards, and talk tracks
- Work with Customer Success to drive adoption, upsell, and cross-sell opportunities
- Train internal teams on product messaging, market trends, and campaign strategies
