Career Area:
MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you’re joining a global team who care not just about the work we do – but also about each other. We are the makers, problem solvers and future work builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Our Product Support and Logistics Division (PSLD) is one of the most innovative divisions within Caterpillar. In PSLD, as within all of Caterpillar, our priority is our customers and helping them build a better world. We touch nearly every element of the services value stream. PSLD is responsible for Aftermarket Parts Distribution of Cat Parts, Integrated Logistics and Global Services supporting Caterpillar dealers and customers. Our teams work together in critical areas that leverage digital capabilities, technology and operational excellence.
As a Senior Marketing Communications Consultant within Global Dealer Learning, you will lead our marketing strategy, communications, and technician growth initiatives around recruitment and retention. This position connects marketing, communications, program execution, and dealer engagement to help dealers meet their Tech Cap & Cap expectations and execute against their technician attraction, hiring, development, and retention plans.
This role also serves as the global program owner for the Global Dealer Technician Challenge (GDTC), Caterpillar’s premier technician competition and recognition program. The position provides leadership across all aspects of the three-year competition cycle, including program governance, stakeholder management, marketing strategy, communications, event execution, budget management, and business results.
Additional Information:
What You Will Do:
This position leads the planning, development, and execution of strategic marketing initiatives that support dealer technician growth plans and help dealers deliver the right technician, at the right time, to provide a superior customer service experience.
Align Marketing Strategy to Technician Growth Priorities
• Partner with Technician Growth Consultants and program owners to align marketing strategy, communication priorities, and dealer-facing messaging to technician growth objectives.
• Develop and execute campaigns that help dealers activate programs, strengthen technician pipelines, close capability gaps, and support workforce capacity needs.
• Lead awareness efforts that elevate the technician profession and strengthen Caterpillar’s employment value proposition.
• Coordinate with Global Dealer Learning’s multimedia team to develop photo, video, and digital assets that support campaign execution and dealer engagement.
• Define communication plans and performance indicators to measure campaign effectiveness and business impact.
Global Dealer Technician Challenge (GDTC) Ownership
• Serve as the global program owner for the Global Dealer Technician Challenge (GDTC), with responsibility for strategic planning, governance, budget management, execution, and stakeholder engagement.
• Lead all aspects of a global technician competition across the full three-year competition cycle, requiring sustained ownership and a three-year commitment to remain in the role from upfront planning through final event execution.
• Manage a multi-year program budget, including supplier contracts, marketing spend, event costs, and participant experience investments.
• Provide continuous leadership throughout the full GDTC lifecycle to ensure business objectives, stakeholder expectations, and participant experience goals are met.
Stakeholder Engagement & Program Leadership
• Build and maintain strong relationships with Caterpillar business units, Caterpillar dealers, and external service providers.
• Partner with Global Dealer Learning teams, Technician Growth Consultants, dealers, and business partners to align programs and communications to dealer technician capability and capacity needs, attraction and hiring plans, capability gaps, development priorities, retention needs, and capacity growth expectations.
• Lead cross-functional teams to successfully execute complex global programs and initiatives.
• Develop executive-level reporting, presentations, and communications that provide visibility to program outcomes, risks, opportunities, and strategic recommendations.
• Identify opportunities for continuous improvement and implement solutions that increase program effectiveness and stakeholder value.
What You Have (Basic Requirements):
What Will Set You Apart (Preferred Qualifications):
What You Will Get:
This is Caterpillar – creating and delivering world-class components and solutions superior to the competition. Learn more about The Caterpillar Experience and why It's More Than a Job, it's a Career at Caterpillar.
Learn more about what happens inside Caterpillar’s Product Support & Logistics Division (PSLD).
About Caterpillar:
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
#LI
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Summary Pay Range:
$128,470.00 - $192,710.00Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.Posting Dates:
September 11, 2026 - September 25, 2026Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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Job details are sourced from the employer's original posting.
Open job postingAbout the company
Caterpillar Inc. designs, tests and manufactures engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives.