Better Car People is a leading automotive technology and consulting company that helps dealerships improve customer engagement, increase sales, and deliver exceptional customer experiences. Through innovative solutions, industry expertise, and cutting-edge technology, we partner with dealerships across North America to drive measurable results. We are looking for a strategic, organized, and results-driven Campaign Manager to join our growing Marketing team.
If you enjoy bringing campaigns to life, collaborating across departments, and using data to drive marketing performance, we'd love to hear from you.
Position Summary
As a Campaign Manager, you will be responsible for planning, executing, and optimizing integrated marketing campaigns that generate leads, support pipeline growth, and increase brand awareness. You'll work closely with Marketing, Product Marketing, and Sales to ensure campaigns are delivered on time, aligned with business objectives, and optimized for performance. This role requires a strong balance of project management, creativity, collaboration, and analytical thinking.
Key Responsibilities
- Plan, execute, and manage integrated marketing campaigns across email, social media, webinars, SDR outreach, and other digital channels.
- Develop campaign plans, timelines, messaging, and asset requirements from concept through launch.
- Collaborate with Marketing, Product Marketing, and Sales to align campaign strategy, messaging, and execution.
- Manage multiple campaigns simultaneously while ensuring deadlines and priorities are met.
- Monitor campaign performance, analyze results, and recommend optimization to improve lead generation and pipeline contribution.
- Partner with Product Marketing to ensure campaign messaging reflects current product positioning and value propositions.
- Coordinate with Sales and Sales Operations to support lead handoff processes and campaign follow-up strategies.
- Maintain campaign data, reporting, and performance tracking within HubSpot and Salesforce, as applicable.
- Continuously evaluate campaign effectiveness and identify opportunities to improve marketing processes and ROI.
- Qualifications Required 3–5 years of experience in campaign management, demand generation, or B2B marketing.
- Experience executing multi-channel marketing campaigns across email, social media, webinars, and digital marketing platforms.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Excellent written and verbal communication skills.
- Experience working cross-functionally with marketing, sales, and product teams.
- Experience with HubSpot or similar marketing automation platform.
- Experience working in a B2B SaaS or technology company.
- Preferred Automotive industry experience.
- Experience with Salesforce CRM.
- Knowledge of lead lifecycle management, campaign attribution, and marketing analytics.
- Experience managing webinar platforms and digital event campaigns What We're Looking For A proactive, detail-oriented professional who takes ownership of projects.
- Strong analytical mindset with the ability to make data-driven decisions.
- Excellent collaboration and relationship-building skills.
- Creative thinker with strong problem-solving abilities.
- Ability to thrive in a fast-paced, evolving environment.
- Passion for delivering measurable business results through effective marketing Campaigns.
- Compensation & Benefits Competitive salary.
- Comprehensive health, dental, and vision benefits.
- 401(k) with company match.
- Paid time off and company holidays.
- Ongoing training, professional development, and career growth opportunities.
- Remote work environment with a supportive and collaborative culture.
- Why Join Better Car People?
- At Better Car People, you'll have the opportunity to create marketing campaigns that directly influence business growth and revenue.
- You'll collaborate with talented professionals across marketing, product, and sales while helping shape innovative solutions that transform the automotive industry.
- We value collaboration, accountability, continuous improvement, and delivering exceptional results for our clients.
