Better Car People is a leading automotive technology and consulting company that helps dealerships improve customer engagement, increase sales, and deliver exceptional customer experiences. Through innovative solutions, industry expertise, and cutting-edge technology, we partner with dealerships across North America to drive measurable results. We are looking for a creative, strategic, and collaborative Product Marketing Manager to join our growing Marketing team.
If you enjoy translating product capabilities into compelling customer messaging and working cross-functionally to bring new products and features to market, we'd love to hear from you.
Position Summary
As a Product Marketing Manager, you will be responsible for developing product positioning, messaging, and go-to-market strategies that drive product awareness and adoption. You'll work closely with Product, Marketing, and Sales teams to communicate the value of our solutions, create sales enablement materials, and support successful product launches. This role is ideal for someone who enjoys combining strategic thinking with strong communication skills to help customers understand the value of innovative technology.
Key Responsibilities
- Partner with Product teams to understand the product roadmap and translate new features and enhancements into clear, customer-focused messaging.
- Develop product positioning and messaging that differentiates Better Car People solutions within the automotive technology market.
- Identify target audiences, buyer personas, and key customer pain points to support marketing and sales initiatives.
- Create and maintain product collateral, sales enablement materials, presentations, battle cards, and customer-facing content.
- Support product launches by developing go-to-market plans and collaborating with Marketing and Sales on execution.
- Assist with early adopter and beta programs by gathering customer feedback and success stories.
- Develop customer case studies, testimonials, and success stories that highlight product value and business impact.
- Conduct competitive research and share market insights with Product, Marketing, and Sales teams.
- Partner with the Campaign Manager and broader Marketing team to ensure consistent messaging across campaigns and channels.
- Continuously evaluate messaging effectiveness and recommend improvements based on customer feedback and market trends.
- Qualifications Required 3–5 years of experience in product marketing, product management, or a related marketing role.
- Experience working in a B2B SaaS, software, or technology company.
- Strong ability to translate technical concepts into clear, compelling customer messaging.
- Excellent written, verbal, and presentation communication skills.
- Experience collaborating cross-functionally with Product, Marketing, and Sales teams.
- Experience creating product collateral, sales enablement materials, and go-to-market content.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Preferred Automotive industry experience.
- Experience supporting product launches and go-to-market strategies.
- Familiarity with HubSpot, Salesforce, or similar CRM and marketing platforms.
- Experience conducting competitive analysis and market research.
- What We're Looking For A strategic thinker with a passion for understanding customers and market trends.
- Strong storyteller who can simplify complex products into compelling value propositions.
- Excellent collaboration and relationship-building skills.
- Detail-oriented with exceptional writing and communication abilities.
- Self-motivated and comfortable working in a fast-paced, evolving environment.
- Passion for helping drive product adoption and business growth.
- Compensation & Benefits Competitive salary.
- Comprehensive health, dental, and vision benefits.
- 401(k) with company match.
- Paid time off and company holidays.
- Ongoing training, professional development, and career growth opportunities.
- Remote work environment with a supportive and collaborative culture.
- Why Join Better Car People?
- At Better Car People, you'll help shape how innovative automotive technology is introduced to the market.
- You'll collaborate with talented Product, Marketing, and Sales teams to bring new solutions to life while making a direct impact on customer success and company growth.
- We value collaboration, accountability, continuous improvement, and delivering exceptional results for our clients.
