What You’ll Do:
The National Corporate Marketing Director leads the marketing function for a centralized home building organization, setting the strategic direction for how the Company markets its brand, communities, and homes to prospective buyers across all divisions. This role manages a team that partners closely with division leadership, creative resources, and cross-functional stakeholders to build best-in-class marketing strategies that generate qualified traffic and drive home sales.
Your Key Responsibilities Include:
- Develop and lead execution of the national marketing strategy and annual marketing plan, aligning corporate objectives with division-level sales goals, community openings, and inventory needs, as well as working with division teams to align marketing campaigns with community launches, inventory homes, promotions, and seasonal sales initiatives.
- Track and monitor marketing KPIs, including traffic, lead volume, cost per lead/sale, conversion rate, and brand awareness to help craft division strategy.
- Be the subject matter expert on our buyer segments and messaging.
- Serve as the primary marketing liaison to division presidents and division marketing/sales leadership, translating local needs into corporate-supported programs that help divisions hit absorption and sales pace targets.
- Lead, develop, and mentor a team of marketing managers and specialists, building a high-performing function that operates as a trusted internal partner to the divisions.
- Collaborate cross-functionally with sales, design studio, IT, and executive leadership on go-to-market plans for new communities, product lines, and corporate initiatives.
- Partner with the internal creative resources and digital marketing on brand campaigns, community collateral, model home merchandising, photography/video, digital assets, localized content, social media, paid media, and website optimization.
- Monitor competitor activity, buyer trends, and market conditions across divisions to continually refine strategy and identify opportunities for growth.
- Evaluate and implement new marketing technologies and platforms, including PropTech and AI-enabled tools, to improve the efficiency and effectiveness of the marketing function.
- Perform other duties as needed or assigned.
What You Have:
- Strong strategic and analytical mindset, with the ability to connect national brand strategy to local sales outcomes and translate data into action.
- Proven ability to lead and mentor a team, including staff supporting multiple divisions or markets.
- Ability to build strong relationships and influence division and executive stakeholders without direct authority.
- Experience directing creative processes and managing internal creative staff and/or external agencies.
- Strong project management skills, with the ability to manage multiple concurrent initiatives and competing deadlines across divisions.
- Comfortable operating in a fast-paced, growth-oriented environment.
Your Education and Experience:
- Minimum of 10 years of progressive marketing experience, including at least 5 years in a marketing leadership role managing teams and multi-market or multi-unit strategy.
- Minimum of a four-year degree in Marketing, Business, Communications, or a related field required; MBA a plus.
- Homebuilding, residential real estate, multi-site retail, or franchise/multi-unit industry experience strongly preferred.
- Strong background in digital marketing, CRM and marketing automation platforms, website management, and paid media/performance marketing.
- Proven budget management and vendor negotiation experience.
- Ability to travel to division offices and communities as needed.
Compensation
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $130,000 to $160,000 with the potential for an annual bonus. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.
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About Century Communities
Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that’s you, if you’re a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level, then apply today!
As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, focusing on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits needed to build successful, rewarding careers.
