Senior Brand Manager, RX Portfolio
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As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.
As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.
Your missions :
Location: Bridgewater, NJ
Job Summary and Purpose:
Ceva is seeking an experienced, collaborative, and entrepreneurial marketer to drive brand strategy, commercialization planning, and launch readiness across our Companion Animal Rx portfolio. This role offers the opportunity to support both established products and future pipeline assets, including an innovative new therapy with the potential to make a meaningful impact on veterinary medicine.
As a Senior Brand Manager, you'll be a key member of the Brand Marketing team, responsible for developing brand strategies, leading commercialization planning, and executing integrated marketing initiatives that drive portfolio growth. Working closely with U.S. and global colleagues, you'll help prepare the market for future launches while adapting global strategies to meet the needs of U.S. customers.
This is a dynamic, end-to-end marketing role that combines strategic thinking with hands-on execution. Success in the role will come from leading cross-functional initiatives, partnering with veterinary experts and key opinion leaders, and collaborating closely with Medical Affairs, Regulatory Affairs, Market Access, Sales, Commercial Operations, New Product Development, and Global Marketing to deliver successful product launches and continued portfolio growth.
Responsibilities and Key Duties:
Strategic Planning & Brand Management
Marketing Execution & Customer Engagement
Cross-Functional Leadership & Collaboration
Financial & Operational Management
Core Competencies:
· Shape solutions out of complexity
· Client focus
· Collaborate with empathy
· Engage and develop
· Drive ambition and accountability
· Influence others
Technical / Functional Competencies:
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
· 7+ years of progressive brand marketing experience, preferably within Animal Health, Human Pharmaceuticals, or another highly regulated healthcare industry.
· Demonstrated experience developing and executing strategic marketing plans and integrated commercial campaigns.
· Experience supporting product launches and commercialization planning; experience with innovative or first-in-class products is highly desirable.
· Proven ability to leverage customer insights and market research to develop impactful marketing strategies.
· Experience leading cross-functional initiatives within a matrixed organization.
· Strong project management, communication, and stakeholder management skills.
· Animal Health experience is preferred; candidates from Human Pharmaceuticals with commercialization experience will also be considered.
Physical Requirements:
N/A
Working Conditions:
Travel Required:
Estimated 10% - 30% domestic travel is required, depending on location. Some international travel may be required.
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.
*VEVRAA Federal Contractor
**Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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Your profile :
· Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
· 7+ years of progressive brand marketing experience, preferably within Animal Health, Human Pharmaceuticals, or another highly regulated healthcare industry.
· Demonstrated experience developing and executing strategic marketing plans and integrated commercial campaigns.
· Experience supporting product launches and commercialization planning; experience with innovative or first-in-class products is highly desirable.
· Proven ability to leverage customer insights and market research to develop impactful marketing strategies.
· Experience leading cross-functional initiatives within a matrixed organization.
· Strong project management, communication, and stakeholder management skills.
· Animal Health experience is preferred; candidates from Human Pharmaceuticals with commercialization experience will also be considered.
Job details are sourced from the employer's original posting.
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