Territory Manager – Wales

Role Purpose

The Territory Manager is responsible for maintaining and developing relationships with the territory's most strategically important customer accounts during a period of maternity cover.

Working three days per week, the role will focus primarily on managing the top 20 accounts within the territory, ensuring customers continue to receive a high level of support, service, and engagement. The role will also provide support for enquiries and opportunities arising across the wider territory, helping to protect revenue, maintain customer loyalty, and identify opportunities for growth.

A significant part of the role will involve regular face-to-face customer interaction, ensuring continuity of relationships and business performance during the maternity cover period.

Due to the importance of maintaining continuity across key customer relationships, the role would particularly suit an individual with existing knowledge of the ruminant sector and experience operating within an Animal Health commercial environment.

Scope of the Role

• Part-time role, working 3 days per week on a fixed-term maternity cover basis.

• Responsibility for managing and developing the territory's top 20 customer accounts.

• Maintaining strong customer relationships and protecting existing revenue streams.

• Responding to customer enquiries and opportunities arising across the wider territory.

• Supporting continuity of service and customer engagement throughout the maternity cover period.

• Regular travel within the territory with a strong emphasis on face-to-face customer interaction.

Key Responsibilities

Customer Relationship Management

• Take ownership of the territory's top 20 customer accounts, building and maintaining strong relationships.

• Conduct regular face-to-face customer visits to maintain engagement and identify opportunities.

• Act as the primary point of contact for assigned accounts and of the wider territory.

• Ensure customers receive a high standard of service, support, and communication.

Business Protection & Growth

• Protect existing revenue streams and customer loyalty across the territory.

• Identify opportunities to grow sales within existing customer accounts.

• Respond to customer enquiries and commercial opportunities that arise within the wider territory.

• Support the achievement of territory sales objectives through effective account management and follow-up.

Sales & Commercial Delivery

• Present products and solutions that align with customer needs.

• Use effective questioning, negotiation, and closing techniques to progress opportunities.

• Maintain awareness of customer activity, competitor activity, and market developments.

• Contribute to sales forecasts and business planning where required.

What Success Looks Like During the Contract

• Strong engagement and coverage maintained across the top 20 customer accounts.

• Existing customer relationships protected and strengthened through regular face-to-face contact.

• Territory revenue and customer retention maintained throughout the maternity cover period.

• Customer enquiries are managed efficiently and professionally.

• Growth opportunities within existing accounts are identified and converted where appropriate.

• Positive feedback from customers regarding continuity of service and support.

• A seamless handover back to the substantive role holder at the end of the maternity cover period.