Job Summary
Join our team! The Charles Hotel, a luxury 4 diamond hotel located near Harvard Square in Cambridge, MA, is seeking a Marketing Manager to oversee all aspects of Marketing including advertising. website management, and collateral production for the hotel. The primary responsibility of the Marketing Manager is to drive interest in the hotel's products, services, and brand.
Responsibilities
QUALIFICATIONS:
- Minimum 2-3 years marketing experience in the hospitality industry both traditional media and ecommerce
- Excellent copywriting and proofreading skills
- Works well in a collaborative agency-like environment
- Extensive knowledge of advertising and print collateral production
- Very detail-oriented and analytical
- Quick learner
- Good sense of design and ability to conceptualize requested products
- Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines
- Good communicator both written and orally
- Ability to work with the Marketing team to accomplish goals on a timely basis
- Proficient in Excel Word and PowerPoint
- Basic understanding of website development SEO and SEM
- Ability to analyze marketing opportunities and ad effectiveness
- Prior experience in creating and maintaining brand identities
- Business Marketing or Communications degree preferred
- Strong interpersonal/communication skills
- Ability to use computer keyboard telephone and other related business equipment
- Ability to coordinate cross-functional work teams toward project completion
- Strong attention to detail
- Strong planning & organizing skills
- Creative thinking
JOB RESPONSIBILITIES:
- Partnering with hotel teams to drive marketing strategies
- Participating in the branding and rebranding of The Charles Hotel
- Developing promotional opportunities to increase sales
- Executes annual media plans. Coordinates and oversees ad website and collateral production. Participates in branding discussions and monitors brand cohesiveness through all marketing materials.
- Analyzes marketing plan effectiveness. Researches new marketing opportunities. Develops focus groups to analyze customer needs and travel trends.
- Works with outside PR vendors to create press releases as needed. Provides guidance on PR and promotional opportunities to increase sales.
- Understand market conditions and their potential marketing value to maximize market share.
- Aligns campaigns and materials to overall marketing strategy.
- Works with internal partners to define marketing plan scope and objectives.
- Develops marketing collateral and messaging.
- Drives consistency and brand awareness across regions and locations.
- Reviews and tracks status of marketing campaigns and provides updates and ongoing analysis to parties involved.
- Remain flexible to the needs of the business.
Property Details
The Charles Hotel experience reflects the eclecticism that is Cambridge. An urban oasis, The Charles offers something for everyone who is visiting the Boston area. Guests can soak in their academic surrounding by attending a lecture at Harvard, relax with a stroll along the Charles River, explore downtown Boston or dine at some of the Boston and Cambridge area's finest restaurants, including The Charles' own Henrietta's Table.
The Charles is an independent property, offering luxurious accommodations and all the comforts of home. Guest rooms combine New England décor with the latest technology. 18,000 square feet of indoor and outdoor banquet space merge to offer an array of options for anyone's next event.
Located just minutes from downtown Boston and a variety of world-class attractions, The Charles is a AAA Four Diamond Hotel and a proud member of Preferred Hotels and Resorts.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits
After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:
- Now offering Daily Pay! Ask your Recruiter for more details
- Medical, Dental, and Vision Coverage
- Short-Term and Long-Term Disability Income
- Term Life and AD&D Insurance
- Paid Time Off
- Employee Assistance Program
- 401k Retirement Plan
