The Senior Manager, Brand & Creative is responsible for executing and activating Chartwell’s brand strategy across all customer-facing marketing, content, creative, and communication initiatives.
This role leads Chartwell’s Brand & Creative function and is accountable for ensuring the organization’s brand, messaging, visual identity, content, and storytelling are consistently expressed across marketing channels, customer touchpoints, campaigns, and residence-level marketing initiatives.
Working closely with the Sr Director of Marketing, this role translates brand strategy, demand generation priorities, campaign objectives, and customer insights into compelling creative, content, and customer-facing experiences that strengthen awareness, engagement, trust, and differentiation.
The role oversees Chartwell’s content strategy, content development, creative services, editorial planning, creative production, and brand governance processes while ensuring all outputs support business objectives and customer needs.
Success in this role requires strong brand judgment, creative leadership, content expertise, storytelling ability, project management discipline, and the ability to balance creative excellence with business performance.
Lead the execution and activation of Chartwell’s brand strategy by developing content, creative, messaging, and customer-facing marketing assets that strengthen brand consistency, support demand generation, and reinforce customer trust throughout the senior living decision journey.
Key Responsibilities
Brand Leadership & Governance
Content Strategy & Storytelling
Creative Services & Production
Performance & Innovation
Team Leadership
Qualifications
Experience:
Skills & Capabilities
Ideal Candidate Profile:
The ideal candidate is a brand and content leader who understands how to translate strategy into compelling customer experiences.
They are equally comfortable discussing:
They consistently ask:
Direct Reports
At Chartwell, we’re all about Making People’s Lives BETTER: the lives of our residents and their families, and the lives of our employees. Join an exceptional group of diverse, inspiring, and caring people who are empowered to provide personalized, human experiences for our residents and staff through the connections they make every day within our communities.
Chartwell’s commitment to diversity and inclusivity is a commitment to hiring people whose skills and abilities contribute the most to the success of the organization and who reflect the communities in which we live and work. We are an equal opportunity employer and welcome applications from a wide range of qualified candidates, including people with disabilities. If you have questions or require assistance with the application process, please email [email protected] or call 1-888-663-6448.
Chartwell may use artificial intelligence to assist in screening and assessing applicants for this position.
We thank all applicants for their interest, however, only those selected for further consideration will be contacted.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Chartwell Staffing Solutions is a staffing agency that provides recruitment services across various industries.