Field Marketing Manager

Tel Aviv-Yafo, IsraelOn-SiteFull-time8+ yrs experiencePosted 2d ago

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Job description

Own and execute the Israel field marketing strategy, aligned with the Global Marketing strategy, Business priorities, growth objectives and sales targets
Design and deliver integrated marketing programs, including ABM, demand generation, executive engagement and thought leadership initiatives
Partner closely with Sales teams to generate pipeline, accelerate opportunities and support strategic account growth
Build and strengthen relationships with customers, partners, industry influencers, startups and technology alliances across the Israeli ecosystem
Lead Check Point's presence at key cybersecurity, technology and innovation events, ensuring strong brand visibility and customer engagement
Develop executive-level experiences, roundtables, innovation forums and customer communities that position Check Point as a trusted cybersecurity advisor
Localize and amplify global campaigns to maximize relevance and impact in the Israeli market
Drive digital marketing initiatives across email, social, paid media and emerging channels
Manage local marketing budgets and investments based on business priorities, performance and ROI
Analyze campaign performance, pipeline contribution and business outcomes, continuously optimizing activities for greater impact
Coordinate agencies, vendors and cross-functional stakeholders to deliver world-class execution
Identify new market opportunities, trends and innovative engagement models to strengthen Check Point's leadership position
Contribute to broader regional and global marketing initiatives, sharing best practices and innovative ideas across the organization

5/8+ years of experience in B2B marketing, preferably within cybersecurity, enterprise software, cloud, networking, SaaS or related technology sectors
Strong experience in field marketing, demand generation, ABM and integrated campaigns, and customer engagement programs
Proven track record of partnering successfully with Sales to influence pipeline and business growth
Experience executing executive-level activations, customer programs and industry marketing initiatives
Strong understanding of the Israeli technology and cybersecurity ecosystem
Experience with channel, alliance and partner marketing
Excellent project management and stakeholder management skills
Experience with Salesforce, Marketo and modern marketing technology platforms
Strong digital marketing capabilities across email, social media and paid marketing programs
Outstanding communication, presentation and relationship-building skills
Fluent Hebrew and English
Willingness to travel as needed

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About the company

Check Point Software Technologies

As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people.

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Industry: Cybersecurity
Open roles: 231