- The role will involve 30% messaging, positioning, and strategy and 70% content creation
- Lead product marketing strategy across our workspace security portfolio to develop messaging and positioning
- Collaborate with product management and engineering on product strategy, product roadmap, and product GTM
- Understand our product roadmap, research competitors, business objectives, and analyze industry reports to establish our GTM strategy
- Develop compelling long-form content including blogs, email newsletters, website copy, and sales content to support the entire customer journey
- Meet with customers to support the deal cycle and support events as needed
- Partner across marketing to define a holistic awareness and demand generation plan across a comprehensive set of marketing activities and integrated campaigns
- Develop threat research into campaign and thought leadership content
- Work with external research firms to conduct surveys and other research and obtain key data points and statements that can help promote our solutions
- Build sales tools, collateral, and interactive content which clearly articulate our value proposition, messaging, and positioning
- Work with sales and sales engineering on sales enablement, competitive intelligence, and closing deals
- 5+ years in product marketing or product management in enterprise SaaS, cybersecurity experience is a plus
- BA/BS in business or engineering, MBA preferred
- High attention to detail and organizational skills with the ability to deliver content, product launches, and campaigns
- Exceptional storytelling ability and strong copywriting and copyediting skills
- Demonstrable experience working with sales, sales engineering, and supporting customer engagements
- Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers
- Self-starter, team player and able to work in a fast-paced environment
EOE M/F/Veterans/Disabled
The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $156,030 - $211,100. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee’s role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.
