Manager - Marketing and Brand

Cim Finance is looking for a Manager - Marketing and Brand to help shape and deliver marketing strategies that build brand strength, support business growth and improve customer engagement. In this role, you will lead integrated marketing activity across traditional and digital channels. You will work closely with business, product, sales, digital, customer experience and corporate affairs teams to create campaigns that are customer-focused, commercially effective and aligned with our brand. This is an excellent opportunity for a marketing professional who combines strategic thinking, creativity, digital marketing expertise and strong commercial awareness within a customer-focused and regulated environment.

This role sits within the Marketing and Communication team and reports to the Head of Marketing & Corporate Affairs.

Added,
7/30/2026

Closing Date, 

Job Reference Number  req255

+(230) 203 6800

Cim House.MUS

[email protected]

Manager - Marketing and Brand

Cim Finance is looking for a Manager - Marketing and Brand to help shape and deliver marketing strategies that build brand strength, support business growth and improve customer engagement. In this role, you will lead integrated marketing activity across traditional and digital channels. You will work closely with business, product, sales, digital, customer experience and corporate affairs teams to create campaigns that are customer-focused, commercially effective and aligned with our brand. This is an excellent opportunity for a marketing professional who combines strategic thinking, creativity, digital marketing expertise and strong commercial awareness within a customer-focused and regulated environment.

This role sits within the Marketing and Communication team and reports to the Head of Marketing & Corporate Affairs.

Added
7/30/2026

Closing Date,

Job Reference Number req255

+(230) 203 6800

Cim House.MUS

[email protected]

• Develop and execute integrated marketing strategies that support business objectives, customer growth and brand development.
• Translate business priorities and customer insights into impactful marketing plans, campaigns and initiatives.
• Partner with business units, product and sales teams to identify target audiences, value propositions and go-to-market opportunities.
• Drive customer acquisition, product adoption, retention, cross-selling and customer lifetime value through effective marketing programmes.
• Strengthen and protect the Cim Finance brand by ensuring consistent application of brand identity, values, tone of voice and customer promise.
• Lead the planning, execution and evaluation of integrated campaigns and product launches across multiple channels.
• Oversee digital marketing activities including social media, search, website content, email marketing, mobile applications and digital partnerships.
• Use data, analytics and customer insights to measure campaign effectiveness and continuously optimise performance.
• Enhance customer journeys by identifying improvement opportunities and reducing barriers to engagement and conversion.
• Manage marketing budgets effectively, ensuring strong return on investment and efficient allocation of resources.
• Prepare performance reports and present actionable insights that support business decision-making.
• Build and maintain strong relationships with internal stakeholders and act as a trusted marketing advisor across the organisation.
• Lead, coach and develop the marketing team while fostering a collaborative, inclusive and high-performance culture.
• Manage external agencies and suppliers to ensure the delivery of high-quality creative, media, research and digital solutions.
• Support innovation through the responsible use of marketing technology, automation and AI-driven marketing practices.

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing or a related field.
• 7-10 years’ experience in marketing, including brand management, digital marketing and campaign delivery.
• Experience in financial services, banking, fintech, telecommunications, retail or another customer-focused industry is an advantage.
• Proven success in leading integrated campaigns, product launches, budgets, agency relationships and cross-functional teams.
• Strong understanding of brand strategy, digital marketing, customer engagement and go-to-market execution.
• Data-driven with experience using customer insights, analytics and performance metrics to improve results.
• Familiarity with CRM platforms, marketing automation tools and customer lifecycle marketing.
• Strong commercial acumen with the ability to connect marketing activity to business outcomes.
• Excellent stakeholder management, communication and influencing skills.
• Fluent in English and French. Knowledge of Mauritian Creole would be an advantage.
• A strategic and collaborative leader with strong creativity, innovation and execution skills.

About Us

We nurture and support our talents providing them a dynamic, exciting, value-driven and inspiring work environment to allow each individual to grow and embrace a unique and rewarding career.

Profile

Corporate culture is derived from the people that create it. Our people are at the heart of our business strategy and success. We focus on equal employment opportunity, diversity and inclusion in our recruitment process, making sure that we attract candidates from all backgrounds. We provide our people with a variety of tools — enriching professional experiences, daily coaching, and productive feedback — to help them make their professional lives productive and enjoyable.

We believe in equal opportunities

Cim Finance is committed to cultivating an inclusive and equitable workplace where everyone feels valued and empowered to grow. We welcome individuals from all backgrounds, identities, abilities, and life experiences. Diversity strengthens us. It fuels innovation, drives success, and enriches our collective experience. We are dedicated to providing our team with the support, resources, and opportunities they need to achieve their full potential.

Benefits