The Marketing Manager is responsible for implementing marketing and community engagement strategies across the May Festival, Cincinnati Boychoir, and Vocal Arts Ensemble. They play a critical role in the marketing integration of the three organizations, supporting their collective growth while fostering deeper connections with the community.
In collaboration with May Festival leadership, they will strategize and implement marketing campaigns to attract new audiences, retain existing audiences, and increase ticket sales. In addition, they will collaborate with the communications and digital media teams to develop organic content that showcases brand attributes and builds brand awareness. The Marketing Manager will strategically integrate community engagement events into broader marketing objectives, working collaboratively across the May Festival and CSO partner staff.
Position Responsibilities
- Implement comprehensive marketing campaigns that align with the artistic visions of the May Festival family of choruses, including Cincinnati Boychoir and Vocal Arts Ensemble.
- Lead the creation of all marketing materials, including copy, graphics, print, and digital content, coordinating with third-party vendors and existing shared services support in communication and digital content.
- Drive public awareness, collaborating with communications and fundraising teams to ensure alignment with organizational branding and messaging.
- Contract and manage relationships with marketing outlets and place media buys.
- Design ticket packaging and pricing tiers to inform projections and drive desired audience behavior.
- Responsible for budgeting marketing revenues and expenses as well as the processing of invoices.
- Monitor sales in real-time to inform and adjust marketing strategies, in collaboration with the sales team to ensure resources are allocated effectively to yield optimal conversion rates.
- Regularly report campaign progress and sales updates to the Executive Director and various stakeholders.
- Collaborate with administrative, artistic, fundraising, audience engagement, sales, communications and digital teams to ensure seamless integration of marketing strategies.
- In collaboration with team members responsible for building community partnerships, create supportive marketing materials and provide onsite event support
- Maintain records of partnerships, community contacts, and event outcomes using CRM tools or shared documents.
- Communicate updates to ensure cross-team alignment on community engagement activities and marketing needs.
- Reflect the CSO and May Festival’s mission, vision, and values in your work as well as supporting a respectful organizational culture.
- Other duties as assigned
