JOB RESPONSIBILITIES:
· Responsible for creating and revising graphic assets for the website to serve marketing purposes. Analytics-Web analytics implementation and monitoring for activities and campaigns aligned with marketing plan.
· Merchandising Product content and coordination of planning activities to support activation of featured products associated with marketing activities (including Bazaarvoice Ratings & Reviews vendor). Publishing
· Supervisory function - Administrator responsible for loading, scheduling, testing marketing and product assets on the website.
· Including asset adjustment/creation as needed.
· Organic Traffic Strategy definition and iProspect vendor management for search engine optimization plan and execution of enhancements via content management system or web development.
· Social Media Strategy definition and Target Media Network vendor management for Target Optical FaceBook posts (creative development, merchandising, analytics, and web site user experience) and consultation on CL co-op Social Media initiatives.
· Local Marketing Optimizations and maintenance of local retail pages (lead offers, bursts, co-op updates)
Specific Skills Needed:
· Project Management of all web related work (content deployment, UAT management, web development)
· Organization & Prioritization of work
· Communication
· Adaptable/Flexible
· Comfortable in a fast paced environment
Nice to Have:
· Web/Digital experience
· Understanding of UAT process
· Understanding of content management tooling
· Understanding of development lifecycle Function
· Definition Online Marketing
· Definition and execution of online marketing plan (including custom support or optimizations for media, CRM, CL Co-op, eCom, Brand chargebacks, and third party agencies) Content (creative)
All your information will be kept confidential according to EEO guidelines.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
We provide cost-effective, high quality IT resources to meet talent needs through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs. Collabera has been a leader in IT staffing for over 24 years and is one of the largest diversity IT staffing firms in the industry. We are known for our high-touch, customer-centric approach, offering our clients unmatched quality, responsiveness and flexibility. We are appreciated by our clients for our streamlined execution, highly efficient service and exceptional talent management that go above and beyond traditional staffing services. Collabera has been named the Best Staffing Firm to Work For in the large firm category by Staffing Industry Analysts, the global advisor on contingent work, for four consecutive years.