We are looking for an experienced marketing professional who will drive the creation and execution of the marketing strategy for the US business unit at Columbus. As a Marketing Specialist, you will be part of the marketing department, working both globally and locally. In the role, you will run marketing initiatives in the US with a focus on brand awareness, demand generation and lead generation in close collaboration with our business areas and the sales organization.
The role is operational, creative and business-oriented, with a great opportunity to influence how marketing activities contribute to the brand, sales pipeline and business results.
You will be part of a team responsible for running marketing activities in the US and will work closely with a similar role in our other countries.
Note: This is a remote opportunity and can be located from anywhere in the United States. #LI-Remote.
Responsibilities:
- Plan and execute events (physical and digital)
- Run and coordinate webinars
- Work with paid marketing activities
- Develop, coordinate and activate customer cases
- Contribute to demand generation and lead-generating campaigns
- Follow up and analyze the results of completed activities
- Collaborate closely with internal stakeholders in business areas, sales and other in the global marketing team.
Requirements:
- Proven experience in creating and executing B2B demand generation campaigns
- 2+ years of relevant experience in marketing, preferably from a B2B enterprise environment and/or tech
- Very good project management and communication skills
- Very good writing skills
develop yourself and Columbus
- Keep up to date with changes/developments in our core industries and marketing best practices, through self-learning, training and research.
- Keep up to date with the development of the Columbus offerings and how they could benefit our customers.
- Using experience, provide feedback and recommendations to improve current processes/implementation methodology.
- Provide support to your peers, your project team and the wider Columbus team for your specific areas of expertise.
- Contribute to the continuous development of your team, the company and the group organization through knowledge sharing.
Full Time Benefits:
- Columbus offers a competitive benefits package to all full-time employees. This package includes Health, Life, Dental and Vision Insurance, Short- and Long-Term Disability, in addition to, paid vacation, sick leave, holidays, and 401(k).
