Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Job Summary
Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for an experienced commercial leader to build and lead our efforts across the Mobile & Tech customer segment, including mobile apps, subscription businesses, AI-native companies, gaming, fintech, digital services, and other performance-driven advertisers.Job Description
Responsibilities:
Partner with the VP of Americas to own the strategy, revenue plan, and operating model for the Mobile & Tech segment.
Define the segment’s ideal customer profile, priority categories, account tiers, coverage model, and go-to-market strategy.
Personally originate, develop, and close select strategic accounts that can create meaningful revenue or unlock broader market opportunities. This will be a core priority for the first year in role.
Lead, coach, and develop a team of Account Directors, expanding the organization as the business grows.
Establish clear revenue goals, pipeline expectations, forecasting standards, and performance accountability across the team.
Build a repeatable Mobile sales motion, including positioning, pitch narratives, measurement frameworks, proof points, and account activation strategies.
Determine what Universal Ads must demonstrate to earn and grow budgets from sophisticated app and performance marketers.
Partner with product, measurement, customer success, partnerships, and marketing to prioritize the capabilities required to grow the segment.
Create a structured feedback loop that translates client needs, sales barriers, and market developments into actionable product recommendations.
Build senior relationships across app marketers, MMPs, measurement partners, agencies, and other influential members of the Mobile ecosystem.
Represent Universal Ads with credibility at customer meetings, industry events, and strategic partner conversations.
Build the foundation for future hiring, team structure, sales process, account coverage, and segment expansion.
Preferred Experience
8+ years of experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.
Demonstrated experience leading sales teams, building a business line, or establishing a new go-to-market motion.
Experience personally developing and closing strategic new business while also enabling a broader sales team.
Established relationships across app marketers, growth marketers, MMPs, measurement partners, agencies, and the broader Mobile ecosystem.
Experience working with mobile apps, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.
Strong understanding of performance marketing metrics, attribution challenges, incrementality, measurement triangulation, and growth media buying behavior.
Experience with Ads Manager buying tools, MMPs, incrementality partners, and advanced measurement solutions.
Ability to translate market insights into commercial strategy, product priorities, and repeatable sales processes.
Strong executive communication, storytelling, team leadership, and cross-functional influence.
Experience operating in a high-growth, early-stage, or build-oriented environment preferred.
Employees at all levels are expected to:
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Advertising, Client Relations, Customer Acquisition, Mobile Application MarketingCompensation
Primary Location Pay Range: $236,038.07 - $354,057.10Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's DegreeCertifications (if applicable)
Relevant Work Experience
10 Years +Job details are sourced from the employer's original posting.
Open job postingAbout the company
Comcast Corporation is a global media and technology company with approximately 126,000 employees. We bring together some of the most creative talent in the industry with the best tech innovators and business minds to deliver exceptional entertainment experiences to millions. With the right technology and people, we believe that our passion for new ideas, teamwork and creativity can change the world. Whether you are looking to invent new technologies at Comcast Cable, or create new television shows, news, movies or theme park experiences at NBCUniversal, you have a chance to be to part of something big. Learn more about all the exciting career opportunities Comcast and NBCUniversal have to offer.