Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Job Summary
Universal Ads is building a new way for businesses to access premium video and CTV inventory at scale. As we expand, we are looking for a senior seller to help grow our efforts across Search & Services, which includes search & SMB performance agencies, home and professional services, multi-location service brands, and lead generation agencies.Job Description
Responsibilities:
Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle and how TV can unlock new demand
Partner closely with leadership to grow the Search & Services segment, identifying the highest-potential accounts and building a clear go-to-market strategy across all three buyer types above.
Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
Help evolve how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels.
Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance-minded marketers.
Speak credibly with sophisticated performance marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels.
Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem.
Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
Preferred Experience
6+ years of direct sales experience in SMB performance / growth marketing, search, or related advertising sales. TV/CTV + performance marketing sales experience strongly preferred.
Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
Ability to translate premium video and CTV into a credible performance narrative for advertisers that have historically been anchored in search, social, affiliate, and lower-funnel channels.
Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and how businesses and agencies allocate and scale budget.
Experience working in a high-growth, early-stage, or build-oriented environment preferred.
Ability to develop engaging narratives and storytelling in an industry rooted in numbers, measurement, and performance outcomes.
Employees at all levels are expected to:
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Advertising, Client Relations, Customer Acquisition, Mobile Application MarketingCompensation
Primary Location Pay Range: $195,336.24 - $293,004.36Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's DegreeCertifications (if applicable)
Relevant Work Experience
10 Years +Job details are sourced from the employer's original posting.
Open job postingAbout the company
Comcast Corporation is a global media and technology company with approximately 126,000 employees. We bring together some of the most creative talent in the industry with the best tech innovators and business minds to deliver exceptional entertainment experiences to millions. With the right technology and people, we believe that our passion for new ideas, teamwork and creativity can change the world. Whether you are looking to invent new technologies at Comcast Cable, or create new television shows, news, movies or theme park experiences at NBCUniversal, you have a chance to be to part of something big. Learn more about all the exciting career opportunities Comcast and NBCUniversal have to offer.