Associate Director, Digital Activation

Associate Director, Digital Activation

The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.

A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must. 

Responsibilities

• Bring proactivity and leadership to the clients and the team

• Provide excellent client service by being responsive, accountable and detail oriented          

• Build sound strategic frameworks that ladder up to client business goals

• Set the tone and strategic direction of the team; built around growth and application of learnings

• Understand and direct multiple user touch points that can influence creative and messaging strategies

• Own consumer insights and inspire tactical representations of strong, clear media strategies

• Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.

• Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team

• Effectively manage budget

• Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms

• Managing the daily, weekly, monthly, quarterly client conversations related to digital media

• Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective

• Overseeing billing and reconciliation process.

• Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

• 5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus

• Experience managing media teams and client relationships

• Experience working with large data sets and understanding of methodologies for evaluating data

• Ability to self-manage, juggle multiple priorities, and pay strong attention to details

• Excellent communication skills, ability to distill key ideas for non-digitally centric teams

• Proven ability to work with and influence cross-functional teams

• Strong knowledge of MS Excel and ability to coach others in shortcuts

• Working knowledge of 3rd party verification tools, including IAS

• Hands-on experience with campaign workflow tools, including Prisma