Responsible for executing strategic and tactical plans designed to capitalize on market opportunities and generate demand. This role will be responsible for performing key programs, analysis of the business to identify key drivers and insights to contribute to the development of future strategies. These include product messaging, customer and consumer promotions, support to new product introductions, and other marketing initiatives to deliver CooperVision Latam´s business goals.
Responsibilities
- Evaluate competitive trends, market dynamics, sales trends, and sales forecasting for strategic products
- Implementation of communication strategies and social networks aligned with marketing plan.
- Management of marketing materials on global platforms.
- Communication link between CVI and suppliers to achieve marketing tactics and plans.
- Serve as a link between CVI and the advertising agency to follow up on the development of promotional campaigns for the products
- Manage and oversee various digital marketing channels around Latam Region
- Measure ROI and KPIs: Creates KPI dashboards that show performance vs. objectives and associated ROI for key brand/customer marketing programs and provides recommendations to enhance current program performance and inform new program design
- Prepare and manage the digital marketing budget for the region
- Oversee all the Latam company's social media accounts and countries
- Suggest activities for improving the quality of online content ( regional and locally with the countries)
- Track and measure SEO and Google Analytics metrics and provide reports ( regional and locally with the countries)
- Strong knowledge of Excel
- Building a social media presence by maintaining a solid online presence.
- Lead, supervise and motivate members of the digital marketing team
- Research competitors and provide suggestions for improvement
- Partners with IT to ensure data hygiene and maintenance activities occur to enable execution of the marketing data analysis responsibilities outlined above
- Give support to Latam Distributors CVI responsible executing promotional materials to support the strategy
- Marketing design resources and file storage management.
- Follow-up and approval request of marketing material by the RAQA and PA areas.
- Building a social media presence by maintaining a solid online presence.
- Participate in and/or provide support to other marketing projects and programs, sales meetings, corporate website, etc.
- Other duties may be assigned.
Qualifications
Planning and Organizing
Results Orientation
Fluent English
Team Orientation
Communication skills.
Proactivity - Flexibility
Creative mindset
Good knowledge of all different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
1-2 years of hands-on experience with SEO, Google Analytics and CRM software
Familiarity with web design
Work well under pressure and meet tight deadlines.
Good understanding of marketing standards and practices and specialized marketing concepts, principles and tactics.
