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Role Overview
This role is responsible for increasing product awareness, engagement, and adoption among existing and potential customers and collaborating closely with cross-functional teams to ensure successful product launches.
What you’ll do
- Develop and execute product marketing plans and strategies for the entire Copianto.AI suite of products to increase awareness and engagement.
- Conduct market research and analysis including customer needs, competitive landscape, and industry trends.
- Develop product positioning and messaging that resonates with existing and potential customers.
- Create compelling product content such as blog posts, case studies, product videos, and customer testimonials.
- Develop and execute go-to-market plans for materials, such as blog posts, social media updates, email newsletters, and press releases.
- Manage the company's social media accounts by creating and scheduling content, monitoring engagement, and reporting on analytics.
- Conduct market research to identify trends, competition, and potential opportunities.
- Plan and execute events, such as webinars, Twitter spaces, trade shows and product launches.
- Analyze marketing data, including website traffic, social media metrics, and conversion rates.
What we’re looking out for
Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in product marketing, preferably in the technology industry.
- Strong analytical, problem-solving, and strategic thinking skills
- Excellent communication, writing, and presentation skills
- Ability to work in a fast-paced and dynamic environment
- Knowledge of marketing automation tools, social media platforms, and web analytics.
- Ability to collaborate effectively with cross-functional teams.
