The Field Sales Representative – Marketing & Community Engagement is responsible for driving sales growth through local business development, catering sales, community partnerships, and grassroots marketing initiatives. This position serves as a brand ambassador for Costa Vida Fresh Mexican Grill, building relationships with businesses, schools, organizations, and community leaders to increase brand awareness and generate revenue.
The role
works closely with restaurant operations and the corporate marketing team to execute local marketing strategies, coordinate events, and achieve sales objectives.
Essential Duties
- and Responsibilities Develop and maintain relationships with local businesses, schools, nonprofits, community organizations, and other potential customers to generate catering, fundraising, and group sales opportunities.
- Identify, prospect, and secure new sales opportunities through networking, cold calling, in-person visits, referrals, and community engagement activities.
- Coordinate and execute catering events, fundraising programs, spirit nights, food drops, and promotional activities.
- Maintain a sales pipeline and track leads, customer interactions, follow-up activities, and sales results.
- Collaborate with the corporate marketing team to develop and implement local marketing plans designed to increase traffic, sales, and brand awareness.
- Execute marketing initiatives including social media campaigns, email marketing, print advertising, community outreach, and local partnerships.
- Analyze sales performance and marketing results and provide recommendations for improvement.
- Maintain a forward-looking calendar of marketing and community engagement activities aligned with sales goals.
- Represent Costa Vida at community events, networking functions, trade shows, and local business gatherings.
- Work closely with restaurant management teams to ensure successful execution of events and exceptional guest experiences.
- Prepare reports regarding sales activities, marketing efforts, lead generation, and revenue performance.
- Perform other duties as assigned.
