The Lead Generation Manager is responsible for building and managing a strong pipeline of qualified leads to support the company’s revenue growth. This role focuses on identifying potential clients, initiating first contact, nurturing relationships, and qualifying opportunities before handing over sales-ready leads to the Business Development Managers.
Key Responsibilities:
Lead Generation & Prospecting
- Identify and research potential clients across relevant industries and markets.
- Generate leads through cold calls, cold emails, LinkedIn outreach, social media messaging, and other prospecting channels.
- Build and maintain an active database of prospects and decision-makers.
Initial Outreach & Qualification
- Initiate first contact with prospects to introduce CREA’s services and assess client needs.
- Qualify leads based on predefined criteria (budget, needs, decision authority, timing).
- Maintain consistent follow-up and relationship nurturing until the prospect is ready for a meeting.
Pipeline Management
- Track and manage lead progress using CRM tools or internal tracking systems.
- Ensure accurate documentation of client information, conversation notes, and follow-up actions.
- Maintain a healthy and up-to-date lead pipeline to support Business Development targets.
Handover to Business Development Team
- Coordinate with Business Development Managers to arrange qualified client meetings.
- Ensure smooth handover by providing clear background, client needs, and conversation history.
- Support Business Development Managers during early-stage discussions when needed, prior to pitching and deal closure.
Qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- 3–5 years of experience in lead generation, sales development, inside sales, or a similar role.
- Strong experience with cold calling, outbound messaging, and prospecting techniques.
- Familiarity with CRM systems and lead tracking tools is a plus.
- Excellent communication and interpersonal skills.
- Highly organized, target-driven, and comfortable working with KPIs.
- Resilient mindset with the ability to handle rejection and maintain motivation.
Why Join Us:
- Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia
- Work with top international and regional brands across fashion, beauty, lifestyle, and more
- Lead a high-performing team and play a key role in shaping our commercial future
- Dynamic, multicultural, and collaborative work environment with strong opportunities for career development
What We Offer:
- Career development opportunities within a leading eCommerce company.
- Benefits packages include Health, Life, Dental insurance
- Hybrid working environment (One day a week Work-from-Home)
- 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.
Office Location:
- APAC Tower – BTS Ekkamai (Working on Monday to Friday)
