Outside Salesperson for Police Tactical and Soft Goods

About Dana Safety Supply

Founded in 2005, Dana Safety Supply is a national leader in public safety equipment with over 55 locations across 18 states. We specialize in providing the highest level of expertise to local, state, and federal law enforcement agencies. Join a team of 700+ professionals dedicated to supporting those who protect our communities. 

Position Summary

Dana Safety Supply is seeking an Outside Sales Representative is responsible for developing and maintaining relationships with police departments, sheriff’s offices, federal agencies, and other public-safety organizations. This role focuses on promoting and selling products and solutions designed for law enforcement operations, including vehicle equipment platforms, tech, and installation services. This position also includes selling tactical equipment. The ideal candidate understands the law-enforcement environment, procurement processes, and the unique operational challenges agencies face.

Primary Responsibilities

•  Business Development: Identify and engage potential customers within public safety and law enforcement sectors.
• Product Promotion: Sell a full line of upfitting products (cages, consoles, mounts, etc.) and "soft goods" (tactical gear, duty gear, clothing, and body armor).
• Relationship Management: Build and maintain long-term partnerships with new and existing clients.
• Technical Consultation: Conduct onsite visits, equipment demonstrations, and professional product consultations.
• Sales Operations: Prepare quotes, bids, and formal proposals for customer inquiries or RFPs.
• Collaboration: Work alongside in-house technicians and project managers to ensure seamless delivery and customer satisfaction.
• Market Awareness: Stay current on industry trends, compliance standards, and local market dynamics.

Employment Requirements

• Must possess a valid Driver’s License and maintain a clean driving record.
•  Successful completion of a pre-employment background check and drug screen.
• We are required by law to advise that we verify with E-Verify.  

Benefits & Compensation

Dana Safety Supply offers a competitive compensation package and a comprehensive benefits suite, including:

• Competitive base salary plus commission; driven reps can earn potentially $150,000+
• Company vehicle provided
• Company Gas Card provided
• Comprehensive medical, dental, and vision insurance.
• 401(k) Roth Retirement Plans
• Flexible Spending Account (FSA)
• Paid Time Off (PTO) and Paternity Leave
• Employee Rewards & Recognition program.
• Ongoing professional development and training opportunities.