Manager - Account Based Marketing (ABM)

About DataCore Software

DataCore is a global leader in software-defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 250+ employees, DataCore is entering a high-growth phase with a clear mandate to surpass $100M ARR.

Position Summary

The Manager - Account Based Marketing (ABM) makes account-based marketing a core pipeline engine for DataCore. The role runs every tier of ABM, from strategic 1:1 programs for our highest-value accounts to programmatic coverage at scale, and works target accounts side by side with sellers, sales engineers, and partners.

Reporting to the Director - Revenue Marketing, this is a remote role based in the US. The role is hands-on in 6sense, Demandbase, and Clay, with AI as a digital co-worker researching, enriching, and personalizing at a pace a small team couldn't match otherwise, and is accountable for the pipeline and revenue its accounts produce.

Key Responsibilities

Strategy & Account Selection

• Own ABM as a primary pipeline motion for DataCore, accountable for engagement, pipeline, and revenue from a defined set of target accounts

• Design and run the full ABM tiering model: strategic 1:1 programs for the highest-value accounts;   1:few clusters by segment, industry, or use case; and programmatic 1:many coverage for the   remaining market

• Build and maintain the target account list and tiers with sellers and partners, using fit, intent,   technographic, and timing signals such as infrastructure refresh cycles, platform migrations, and   expansion triggers

• Map buying groups end to end, from IT and infrastructure leaders to architects, operations teams,   and the partners who shape the decision

Account Execution with Sales & Partners

• Work accounts alongside sellers, sales engineers, and partners as a hybrid seller: join account   planning, research and personalize outreach, support prospecting, and stay with priority accounts t   through the opportunity

• Orchestrate multi-channel plays across paid social, programmatic display, email, direct mail,   content, webinars, and seller and SDR outreach, sequenced to each account's buying stage

• Partner with resellers and systems integrators on joint account plans, co-marketing, and MDF-   funded plays, with clean deal registration and partner-influenced tracking

• Own the account experience around key industry events, including pre-event targeting, meetings,   executive experiences, and structured follow-up, working with field marketing

Demand Generation & Messaging

• Run demand generation programs alongside ABM, including campaigns, nurture tracks, and   content that build pipeline beyond the named account list

• Know DataCore's portfolio and the problems it solves well enough that outreach holds up with   technical buyers, including Pixitmedia's high-performance storage for media and entertainment   workflows

• Partner with product marketing on messaging, customer proof, and account-specific content,     including use cases, reference architectures, and case studies

ABM Stack & AI

• Run the ABM and data stack hands-on: build segments and audiences in 6sense, configure intent   and buying-stage models, run Clay enrichment and Claygent research workflows, and keep the   data flowing cleanly into Salesforce

• Use AI daily to research accounts, build personalized content and sequences, and score intent,   creating reusable workflows with the GTM engineering team

Measurement & Reporting

• Work with marketing operations on routing, account scoring, and attribution, so ABM-sourced and   ABM-influenced pipeline is measured accurately

• Report weekly on account engagement, buying-group coverage, pipeline created and progressed,   and win rates by tier, and shift plays and spend based on what the data shows

Ideal Candidate Profile

We're looking for an ABM practitioner who works like a hybrid seller. You've run ABM across every tier, from strategic 1:1 to programmatic, you're technically deep in the ABM and data stack, and you work accounts directly alongside sellers and partners. You can hold a credible conversation with an infrastructure leader about their environment, and you measure your work by the pipeline and revenue your accounts produce.

Required Qualifications

• AI-first problem solving is the core requirement for this role: you reach for AI first, not last, to think   through and solve real problems, treat AI as a digital co-worker rather than an occasional tool, and   can point to how you've actually done it. This isn't optional, and it isn't just familiarity with the tools

• 5+ years in B2B ABM and demand generation, with hands-on experience running strategic 1:1,   1:few, and programmatic ABM

• Deep, hands-on technical proficiency with ABM and data platforms, including 6sense or   Demandbase and Clay, from building audiences and intent models to enrichment workflows and   Salesforce integration

• A track record of working accounts directly alongside sellers, with pipeline and revenue outcomes   you can point to

• Strong demand generation fundamentals, including campaign design, multi-channel execution,   nurture, and funnel conversion

• Experience marketing to technical buyers of infrastructure, storage, or data management   technology

• Experience in a channel-led motion, working with resellers or systems integrators

•      Salesforce fluency is a must

• US-based, with a global remit, comfort working across time zones, and regular travel to key industry events

• Bachelor's degree, or equivalent practical experience

Differentiating Capabilities

• Media & Entertainment experience, such as marketing to studios, broadcasters, post-production   houses, or media systems integrators

• Working knowledge of media workflows and their storage requirements, such as high-throughput file storage and integration with Avid, Adobe, or DaVinci Resolve environments

• Prior experience in a sales, SDR, or solutions role, giving you a seller's instincts for account   strategy and qualification

• Experience running ABM around major industry events and across multiple regions

• Hands-on experience building AI agents or automations for account research and personalization

• A working understanding of CAC and pipeline efficiency at the account and tier level

What Success Looks Like

Immediate Mandate (First 90 Days)

• Build the tiered target account list with sellers and partners, and agree coverage by tier

• Stand up the account data foundation in 6sense or Demandbase and Clay, connected to Salesforce

• Launch the first strategic 1:1 programs and a 1:few cluster, with programmatic coverage for the   remaining accounts

• Agree ABM-sourced and ABM-influenced definitions and account-level reporting with marketing   operations and RevOps

• Build account plans for the key industry events in the first half of 2027

6-12 Months

• ABM is a primary pipeline engine for DataCore, with account-level pipeline and revenue reported by tier and segment

• Sellers and partners treat you as part of the account team, with a joint plan in place for every   strategic account

• Buying-group coverage and engagement are rising across target accounts, with clear evidence of   stage progression

• AI-driven research, enrichment, and personalization are running in production, so plays scale   without adding headcount

• Demand generation programs are building pipeline beyond the named account list

• Key industry events convert into measurable pipeline

Physical Demands

This role is primarily performed in an office, lab, or remote work environment and requires the ability to sit or stand for extended periods, operate standard computer and lab equipment, and communicate effectively via phone, video, and in person. Occasional travel to customer sites may be required. Reasonable accommodations will be made in accordance with the Americans with Disabilities Act (ADA) to enable individuals with disabilities to perform the essential functions of this role.

Equal Employment Opportunity

DataCore Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law.