Senior Product Marketing Manager
Dun & Bradstreet, the leading business information company in Israel and worldwide, is looking for an experienced Product Marketing Manager to lead our B2B solutions in Israel, from strategy to hands-on execution.
The role sits at the intersection of Product, Sales, Marketing, and Customer Success, connecting them all around a single strategy, clear priorities, and consistent messaging across the portfolio. You will sharpen the positioning, messaging, and market visibility of each solution, with full ownership of planning, execution, timelines, and budget, and above all of results: sales, growth, and revenue in the Israeli market.
Responsibilities
- Own the GTM for our solutions end to end: strategy, execution, measurement, and optimization, including making sure all partners deliver on their commitments and timelines.
- Lead cross-functional teams and rally stakeholders across the organization, including without direct managerial authority.
- Work closely with the product team on product design, packaging, and pricing, and bring market and customer insights into the work plans.
- Run market, competitor, and trend research to identify adoption barriers and business or regulatory shifts ahead of time.
- Build a complete Sales Enablement toolkit: playbooks, decks, sales materials, objection handling, case studies, and onboarding, while supporting the sales team in the field with demos and customer meetings.
- Drive demand generation together with the marketing team: campaigns, professional content, and customer stories.
- Own the pipeline KPIs: conversion, adoption, usage, retention, and revenue, and continuously close gaps against targets.
Requirements
- At least 6 years of B2B experience in Product Marketing, GTM, or Product Management roles.
- Proven track record leading GTM for B2B products or solutions across multiple initiatives, from strategy through measurable business results.
- Hands on experience building value propositions, positioning, messaging, segmentation, and sales enablement.
- Experience managing budgets, timelines, deliverables, and business goals.
- Deep commercial understanding of the sales funnel: pipeline, conversion, adoption, retention, and growth engines.
- Experience marketing to the Israeli SMB market - an advantage.
- Experience marketing B2B solutions in the Israeli market - a significant advantage.
- Background in business information, finance, credit, risk management, or data - a significant advantage.
- Experience working with advanced AI tools - a significant advantage.
- Native or very strong English level.
What else matters to us
- A genuine sense of ownership over outcomes, initiative, and a high level of personal accountability.
- The ability to move people across the organization, excellent interpersonal communication, and the ability to build trust.
- Execution discipline and determination, along with strong organization and the ability to manage many tasks and interfaces in parallel.
- Strategic and commercial thinking combined with attention to detail, and the ability to simplify complexity and tell a compelling business story.
- Creativity, curiosity, and mental flexibility, personal resilience and comfort in a fast-changing environment, with a sharp focus on results.
