Senior Insight Specialist

In addition to driving revenue for Delta, the Digital Experience organization is dedicated to creating an optimized and elevated digital travel journey for the customer to differentiate Delta from our competition and foster a deepened and more personalized relationship with us.

The Digital Experience Insights function serves the organization by providing targeted insights to enhance the customer travel journey, spanning from shopping and inspiration, to booking a flight, to pre-flight preparation, to day of travel support, and to encouraging persistent loyalty to the brand. The insights team specifically simplifies information for any audience to understand, effectively tells stories to illustrate how the customer is experiencing our tools throughout the travel journey, and identifies opportunities for the organization to act and improve the customer experience.

Role Description:

Delta’s Digital Experience Insights team is seeking a Senior Insights Specialist who is analytical, can clearly communicate, and has strong attention to detail. This role will play a critical part in leading the transition from Adobe Analytics to Adobe Customer Journey Analytics (CJA) and advancing the team’s analytics capabilities.

Key Responsibilities:

• Assist the team in their migration from Adobe Analytics to Adobe Customer Journey Analytics (CJA) by ensuring data quality and continuity of reporting
• Partner closely with external consulting teams to transfer knowledge, assume ownership of the implementation, and establish internal best practices
• Design, build, and maintain scalable, cross-functional reporting environments within CJA
• Define and govern key data elements (dimensions, metrics, calculated fields) to ensure consistency, usability, and alignment with business needs
• Develop and maintain clear, structured documentation of data definitions, reporting environments, and usage guidelines
• Enable cross-functional teams by providing self-service resources to improve adoption and effective use of CJA
• Provide direction on new analytics implementations, ensuring tracking designs align with CJA data models, schemas, and governance standards
• Leverage Adobe AI Assistant and agentic capabilities within Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA) to accelerate insights generation, anomaly detection, root cause analysis, and business decision-making.
• Design and implement AI-enabled reporting and analytics workflows that support autonomous insight discovery while maintaining governance, accuracy, and business context.
• Evaluate and integrate emerging Adobe agentic capabilities to improve reporting automation, customer journey analysis, segmentation, attribution, and audience intelligence.
• Develop reusable analytics assets, prompts, and automated workflows that enable self-service insight generation and reduce manual reporting efforts