We are looking for a data-driven, technically fluent Senior Manager, CRM to own and evolve our DTC customer lifecycle strategy. This is a hands-on role for a strategic CRM marketer who can translate customer data into personalized journeys that drive repeat purchase, retention and lifetime value.
You will own the strategy, execution and optimization of our Email, SMS and Push programs, while identifying opportunities across emerging channels such as WhatsApp. Approximately 80% of the role will focus on DTC, with 20% supporting B2B/PRO CRM initiatives in partnership with the PRO Marketing team to strengthen client engagement, retention and reactivation.
Key Responsibilities
DTC CRM & Retention Strategy
Segmentation, Personalization & Testing
Analytics & Optimization
B2B & PRO CRM — 20%
Cross-Functional & Technology Leadership
Qualifications
Why Join Us?
You will have the autonomy to build a world-class retention program. We value data over opinions and evidence over assumptions. If you are a technical marketer who refuses to settle for "good enough" and is always looking for the next 1% gain in performance, we want to hear from you.
At Dermalogica, we champion the success of skincare professionals through innovation, education, and a commitment to excellence. Join us and be part of a mission-driven brand that puts people first.
Our commitment to you:
Dermalogica is committed to diversity and inclusion to enhance our business outcomes and create a brighter future for our diverse employees, global consumers, partners, and communities.
We welcome applications from visible minorities, individuals with disabilities, and members of the LGBTQ2+ community and encourage applicants to self-identify.
All Canadians have the right to equality in the workplace.
who we are:
Dermalogica continues to dominate the professional skin care industry with distribution in over 90 countries. Known worldwide as the premiere Skin Therapist’s choice for offering the most respected professional skin care line, we are also recognized for our renowned postgraduate education.
Our entrepreneurial spirit, hands-on environment and fast-paced culture encourages employees to be their best, bringing innovative solutions to reach the skin care professional and consumer. We are highly energetic, passionate, and results oriented. You will find that Dermalogica is a very special place, with tremendous opportunities ahead for us, all building upon a record of achievement.
The challenge is to build on the legacy of our brand, our experienced team, and our industry leading education to deliver profitable growth. One of the key elements for our success, and critical for our growth, is bringing in the right people to join our team. We invite you to come and make a difference and grow your career with the global leader in skin care.
Recruitment Process:
Dermalogica Canada does not use AI to screen, assess, or make hiring decisions. Every application is reviewed by a member of our hiring team.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
professional-grade skin care since 1986 Dermalogica was founded by a skin therapist, so we know how to create custom skincare solutions that work - not just for today, but for life. We offer professional-grade skincare education, products, and services to skin therapists and customers alike. meet our founder: Jane Wurwand As the co-founder and chief visionary of Dermalogica and The International Dermal Institute post-graduate training centers, Jane Wurwand is one of the most recognized and respected authorities in professional skin therapy. Under her leadership, Dermalogica has grown to be the leading professional skincare brand, used by more than 100,000 skin therapists in more than 100 countries around the world. Order Jane's new book: https://www.dermalogica.com/pages/jane-wurwand rooted in education Our product line grew out of a desire to provide skin therapists with best-in-class skincare products and education. We provide skills-based training for a global community of skin therapists who have one common goal: to ensure healthy skin for all. Dermalogica is the number one choice of skincare professionals worldwide. personalized skin care We create highly customized regimens and services for every individual because we know that no two skin conditions are the same. Our products work best when they are recommended by a professional skin therapist for your unique skin. Whatever your lifestyle, background, or environment, rest assured that Dermalogica will work for you. human touch We believe in the power of human touch, which radiates through our hands, our voice, and our intentions. It's how we connect with people and form a unique, lasting bond.