Brand Marketing Manager

Is this your next challenge in Marketing?

Brand Strategy

• Develop and implement brand strategies that strengthen brand equity and support overall business objectives
• Contribute to the development of brand positioning and identify growth opportunities across key market segments
• Interpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiatives

Brand Communication and Activation

• Develop creative communication ideas and contribute to impactful brand campaigns
• Lead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketing
• Create and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpoints
• Partner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channels

Store Branding

• Understand the store brand identity of Mannings and translates this to excellence in execution at store level
• Drive key store opening launch campaigns to strengthen brand presence and market impact

Do you have experience in FMCG/retail ?

• Bachelor degree in Marketing/ Business Administration or related disciplines
• Minimum 8 years of marketing experience especially in brand marketing and brand equity

• Experience in FMCG or retail industry is an absolute advantage
• Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills 
• Creative, adaptable, high learning agility
• Well-organized, enjoy working in fast paced organization 
• Good command of both written and spoken English and Chinese

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com