e-Commerce Marketing Senior Specialist

Is this your next challenge in e-Commerce Marketing?
The challenge is to:

• Performance & Digital Strategy: Formulate and execute integrated digital campaigns across performance marketing channels to drive app and site traffic, customer acquisition, and retention.
• End-to-End Campaign Execution: Manage advertising campaigns and e-commerce activations from setup and content coordination to go-live execution and post-launch monitoring.
• Platform & Content Management: Manage e-commerce promotional content and handle communications for regular pre-order promotions across relevant digital platforms.
• User Experience & Data Insights: Work closely with digital product teams to improve App UI/UX. Track campaign metrics, generate performance reports, and deliver actionable insights for continuous optimization.
• Cross-Functional Collaboration: Coordinate seamlessly with Commercial and Digital teams, as well as external agencies, ensuring clear execution timelines and execution quality.
• Operational Excellence: Maintain campaign trackers, pre-launch QA checklists, and operational documentation to guarantee flawless execution.

Do you have experience in Marketing?

• Bachelor’s degree in Marketing, E-Commerce, Business Administration, Communications, or a related discipline.
• 2+ years of solid experience in e-commerce marketing, performance marketing, or digital campaign operations. Experience in FMCG, retail, or media environments is an absolute advantage.
• Practical understanding of digital advertising platforms, tracking parameters (UTM), and e-commerce campaign workflows.
• Exceptional attention to detail, strong multi-tasking skills, and a high standard for operational accuracy.
• Proactive, self-motivated, and capable of working independently in a fast-paced, matrixed environment.
• Excellent command of both written and spoken English and Chinese with strong cross-functional coordination skills.

7-Eleven possesses the largest retail store network with over 1000 convenience stores in Hong Kong and Macau. Apart from providing quality fresh, fast food and convenient products, the chain provides a wide range of value-added services such as bill payments, mobile cards, ticketing, and pick-up services to meet customers' convenience needs. To cope with our rapid business development, we are inviting energetic and high-caliber individuals to join our team.