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    DFI Retail Group

    Retail

    Product Manager (yuu)

    Any, Hong Kong SAR ChinaRemoteFull-time5+ yrs experiencePosted 1mo ago
    All DFI Retail Group jobs

    Job description

    General information

    Name
    Product Manager (yuu)
    Job Posting date
    23-Jul-2026
    Job Code
    JC01571
    Country/Region
    Hong Kong
    Banner
    yuu Rewards
    Department
    Group Digital
    Section
    Quarry Bay
    Site
    FWD Tower
    Job Type
    Store Support Centre
    Job ID
    16719

    Description & Requirements

    Is this your next challenge in product management?

    The challenge is to:

    • Develop and communicate a clear product strategy and roadmap for the yuu loyalty platform, aligning with DFI’s goals.

    • Lead the design, development, and launch of new features, such as loyalty program, gamified rewards, personalized offers, and omnichannel integration.

    • Collaborate with marketing, technology, and operations teams to ensure seamless execution and adoption of loyalty initiatives.

    • Analyze customer behavior and transaction data to identify opportunities for improving retention and basket size.

    • Manage stakeholder relationships, presenting insights and recommendations to senior leadership.

    • Oversee performance metrics, including customer sentiment, engagement rates, and ROI, to drive continuous improvement.

    • Mentor junior product managers and foster a culture of innovation within the team.

    Do you have experience in product management

    • 5+ years of product management experience, with at least 2 years in a senior role, preferably in loyalty programs or related.

    • Proven track record of delivering successful digital products in a retail or consumer-focused environment.

    • Strong analytical skills and proficiency with data tools (e.g., SQL, Tableau) to derive actionable insights.

    • Excellent communication and leadership skills, with experience influencing cross-functional teams.

    • Bachelor’s degree in business, marketing, or a related field; MBA or equivalent is a plus.

    • Familiarity with agile methodologies and experience managing complex, multi-stakeholder projects.

    • Knowledge of loyalty platforms, customer engagement strategies, and emerging trends in retail technology.

    yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020.

    DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

    To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com

    Job details are sourced from the employer's original posting.

    Open job posting
    DF

    About the company

    DFI Retail Group

    DFI Retail Group is a leading pan-Asian multi-format retailer operating a diverse portfolio of businesses.

    View all DFI Retail Group jobs
    Industry
    Retail
    Open roles
    133

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