Job Description :
Job Title: Brand Manager - Beer
Location: Budapest
Contract terms: Permanent
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
Purpose of the Role
The Brand Manager operates within EEME's distributor-led business model, where Global teams define brand strategy, positioning, growth drivers, innovation pipelines and core brand assets; Regional teams provide portfolio direction, investment priorities and capability; and market teams translate these into locally relevant plans.
The role is responsible for bringing assigned brands to life in market by translating Global and Regional brand strategy into locally relevant consumer activation and growth plans.
Execution is primarily delivered through distributor partners and agencies. The Brand Manager therefore plays a critical role in equipping, influencing and challenging partners, providing clear brand standards and activation direction, and ensuring execution consistently reflects Diageo's brand ambition.
Working closely with Commercial, Customer Marketing, Consumer & Shopper Insights and distributor teams, the role connects consumer understanding with commercial opportunities to strengthen brand equity, recruitment, penetration and sustainable growth.
Top Accountabilities
Drive brand growth and performance by identifying opportunities, managing risks and delivering against key business objectives.
Translate global and regional brand strategies into impactful local activation plans and campaigns.
Leverage consumer, market and cultural insights to strengthen brand relevance, equity and commercial performance.
Partner with distributors and agencies to ensure consistent, high-quality execution aligned with brand standards.
Monitor investment effectiveness and optimize plans to maximize growth, efficiency and ROI.
Collaborate across Marketing, Commercial, Customer Marketing and Finance teams to unlock new growth opportunities.
Degree in Marketing, Business or a related discipline.
Typically 4–6 years of relevant Marketing, Commercial or FMCG experience.
Experience managing brands and/or delivering integrated consumer activation.
Strong understanding of consumer marketing, brand building and activation principles.
Experience translating consumer and market insights into actionable plans.
Commercial understanding with ability to connect brand activity to business performance.
Experience working with agencies and multiple external partners.
Distributor or indirect-route-to-market experience is highly desirable.
Strong project management and cross-functional collaboration skills.
Good digital, data and AI literacy, with ability to leverage new tools to strengthen marketing effectiveness.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
BudapestAdditional Locations :
Job Posting Start Date :
2026-09-04Job details are sourced from the employer's original posting.
Open job postingAbout the company
Diageo is a global leader in alcoholic beverages, owning iconic brands like Guinness, Johnnie Walker, Smirnoff, and Tanqueray.