Description
A customer analytics specialist is responsible for analyzing customer data and pushing data-driven initiatives to increase the impact of CRM projects. The main objective is to provide meaningful insights to the CRM team as well as help implement efficient processes for data usage including segmentation, automation, and personalization within the contexts of the CRM-owned channels. CRM Analytics specialists work closely with several stakeholders within the CRM and other teams to deliver sophisticated analytics of CRM and targeted marketing activities and estimate their impact on revenue. These projects include, but are not limited to, creating, and maintaining various dashboards, and providing ad hoc analysis and insights to help business run more efficiently.
Responsibilities
- Integrate, compile, analyze and evaluate all sources of CRM data including customer, transactional, engagement and product data, and identify key trends
- Develop and present detailed reports for management and the team to help them make more informed and impactful decisions, conduct analysis for CRM campaigns post-factum, assess user engagement in campaigns, deliver actionable insights and recommendations
- Provide valuable insights into customer behavior, identify betting patterns and preferences during different stages of their lifecycle with the company, develop customer activity profiles through statistical analysis
- Identify and define different customer segments and provide insights into efficient targeting, conversion and retaining of customers, monitoring monthly change of user categories
- Develop a holistic view of the customer lifecycle and the impact of implemented CRM strategies throughout the entire lifecycle of the customer
- Conduct business analysis, identify key factors and causation links by evaluating information gathered from multiple sources (including customer surveys) to form a solid understanding of business processes from low-level information and be able to make daily and monthly comparisons
- Collaborate with other members of the team on various projects to ensure good quality data is being used, participate in manual and automated daily data reconciliation/manipulation, implement improvements for increased quality and efficiency of CRM processes
- Undertake spontaneous initiation of analysis to generate customer insight or operational projects to add value to the CRM workflow
Requirements
- Degree in Economics, Finance, Business, Mathematics, or other relevant fields
- Proven working experience in data/ business analysis
- Experience working with large datasets attained through multiple channels
- Strong understanding of data modeling concepts
- Strong mathematical and analytical mindset
- Advanced practical knowledge of MS Excel is a must
- Demonstrated knowledge of SQL and ETL processes
- Experience with Power BI is a huge plus
- Experience with programming languages or statistical packages like Python or R is a plus
- Familiarity with CRM tools and programs is a big plus
- Ability to work in a fast-paced environment and adapt to changes
- Logical and problem-solving mindset
- Hardworking and flexible personality with a high sense of responsibility
- Ability to effectively multitask and prioritize tasks
- Passion, drive, and motivation to continuously learn new things
- Strong communication and presentation skills
