Head of Acquisition

Wayzen is a specialized software solutions provider and technology partner dedicated to the iGaming industry. Established on more than a decade of hands-on technical experience, the company develops, maintains, and scales high-performance casino and  sportsbook platform solutions from scratch.
Based in Tbilisi, Wayzen operates as a human-centric tech company that bridges the gap between complex software engineering and real business outcomes. Our team provides a sophisticated, API-driven engine designed to support the global evolution of iGaming through the mastery of technical complexity.

We are looking for an experienced, data-driven, hands-on leader for the role of Head of Acquisition.

Role Overview

The Head of User Acquisition is responsible for driving player growth and scaling customer acquisition across multiple channels and markets. This role leads the overall acquisition strategy, manages performance marketing activities, and ensures sustainable growth through data-driven decision-making and optimization.

The position oversees paid media, affiliate marketing, influencer partnerships, and other traffic channels with a strong focus on ROI, player quality, retention, and lifetime value. The role works closely with CRM, Product, Analytics, and Retention teams to improve conversion funnels, onboarding experience, and long-term player engagement.

The ideal candidate combines strong analytical capabilities with hands-on acquisition expertise and leadership skills, staying ahead of iGaming market trends, competitor activities, and emerging acquisition opportunities while ensuring compliance across all operational markets.

Job Type: Full-time
Work Model: Remote with possibility of allocation

We Offer

• Amazing professional experience at Innovative Tech company
• working hours: 10:30 AM to 19:00 PM
• The chance to have a real impact in a fast-growing industry.
• All the freedom and autonomy you can handle.
• Amazing startup-minded colleagues and culture.
• Gamification spirit
• Competitive salary.

Key Responsibilities:

• Own and execute the global user acquisition strategy across paid, organic, and partnership channels
• Scale acquisition through Paid Media (Google, Meta, Programmatic, PPC), Affiliates, Influencers, and other performance channels
• Manage and optimize large marketing budgets with a strong focus on ROI, CPA, LTV, and retention quality
• Lead, mentor, and develop the Acquisition / Performance Marketing team
• Work closely with CRM and Retention teams to ensure traffic quality and lifetime value growth
• Analyze performance using advanced analytics, attribution models, and cohort analysis
• Test, iterate, and optimize creatives, funnels, landing pages, and onboarding flows
• Stay ahead of iGaming market trends, competitors, and acquisition innovations
• Ensure compliance with local regulations and platform policies across markets

Requirements:

• 5+ years of experience in performance marketing / user acquisition within iGaming, betting, or gaming
• Proven experience in a Head / Lead / Senior Manager acquisition role
• Strong hands-on expertise with paid acquisition channels and affiliate marketing
• Deep understanding of metrics: CPA, LTV, ARPU, ROAS, churn, cohort performance
• Data-driven mindset with excellent analytical and decision-making skills
• Leadership experience with the ability to scale and inspire teams
• Strong communication skills and stakeholder management experience
• Knowledge of attribution tools, BI platforms, and tracking systems
• Background in fast-growth or international iGaming brands
• Fluency in English (additional languages are a plus)

Interested?  We’d love to hear from you!
Deadline: September 20, 2026