Director, Brand Marketing

POSITION OVERVIEW:

As Disc Medicine evolves from a development-stage organization to a commercial entity, the Company has a new open role for a Director of Non-Personal Promotion and Digital Innovation.  The successful candidate will be accountable for understanding the market landscape and actively contributing to defining strategies, developing launch plans, and executing marketing plans that align with our business objectives. We are seeking a candidate that has a strong track record in product launches, demonstrated success in brand marketing, with particular emphasis on reaching and educating patients and HCPs via non personal promotion and innovative digital solutions. The candidate should have experience with strategic media planning and execution, as well as ability to leverage latest technologies and AI tools. The ability to thrive in a fast-paced, collaborative innovation-focused environment is a must.

RESPONSIBILITIES:

• Maximize success of anticipated launch of the bitopertin in EPP/XLP via optimization of non-personal and digital channels across HCP and patient audiences
• Become an expert in the patient journey via insight generation; educate the cross-functional team as needed and drive strategic choices by identifying unique leverage points within the journey
• Lead the development and implementation of tactical marketing plans to create a differentiated brand experience, through non-personal promotion, that drives customer engagement and rapid product uptake
• Lead execution of peer-to-peer programs & omni-channel HCP & Patient/Caregiver tactical plans
• Digital Marketing Lead, responsible for channel optimization and directing agency and media activities
• Partner with Sr. Director of marketing and cross functional team to optimize messaging used in omnichannel engagement
• Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners; Develop strong working cross-functional relationships
• Manage non-personal promotion budget, ensuring efficient allocation of resources
• Establish clear objectives and key performance indicators (KPIs) to measure the success of non-personal/digital initiatives on program level. Report results in a steady cadence and adjust as needed
• Contribute to an efficient and compliant medical and legal review process
• Act in full compliance with all laws, regulations and policies

 REQUIREMENTS:

• Bachelor’s Degree required; MBA or another Advanced Degree preferred
• Minimum of 12 years in life sciences, including significant experience in the digital marketing function and non-personal promotion
• Extensive working knowledge of omnichannel approaches & latest innovations in the digital marketing landscape
• Experience managing a mix of peer-to-peer program portfolio
• Ability to oversee the generation of insights and apply those insights to business issues and opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Ability to thrive in a fast-paced, start-up environment with a hands-on approach
• Proven track record of successfully leading non-personal and digital marketing efforts in the context of US product launches
• Strong preference given to candidates with dermatology and rare disease experience
• Strong project management skills, with the ability to spearhead launch teams