The email marketing lead is responsible for executing the email strategy for Dr. Squatch. This includes all copywriting and design for our automated email sequences, email newsletters, and email captures on site.
The primary objective is to increase customer LTV and purchase rate by deepening the relationship with have with our customers through email marketing.
You’ll also be in charge of increasing our email newsletter frequency from once per month to weekly, over time. The goal here will be to build a highly engaged list of followers by crafting and curating content that fit within our brand mission.
The role includes the following primary tasks:
Writing Copy & Creating Design for All Emails
Klaviyo Automated Flows
Periodic Newsletters
Promotional Emails
Abandon Cart Emails / Others
Measuring & Reporting on Email Marketing Performance
A/B Testing To Improve Email Metrics (Open Rate, CTOR, Conv. Rate)
Creating & Maintaining Automated Email Flows in Klaviyo
Increasing Frequency of Newsletter Sends and Developing an Engaged List
**This is a virtual position, although preference will be given to candidates in the San Diego area**
Work & Education Experience:
Technology Experience:
Hours & Compensation
Skills Required
Job details are sourced from the employer's original posting.
Open job postingAbout the company
The mission of Dr. Squatch is to provide men with a high quality natural and organic alternative to the cheap and questionably chemical personal care products that are found in most stores. Through this we hope to inspire guys to live a more natural lifestyle. Founded in 2013 we're a fast-growing startup that loves have fun while making a difference for our customers, employees, and the planet.