Brand & Content Writing

<div><strong>Designation: Brand & Content Writer<br>Location: Bengaluru, KA<br>Experience: 4+ years<br>About DrinkPrime:</strong><br>DrinkPrime is one of India’s fastest-growing D2C brands, backed by leading investors. We<br>have reimagined drinking water, an essential everyday category, for urban India through<br>technology, product innovation, and superior customer experience.

With a strong growth<br>trajectory and ambitious plans ahead, this is an opportunity to join a category-defining<br>company at an exciting stage of scale.<br>Job

Summary:

<br>We're looking for a Content Writer who can blend storytelling, brand strategy, and thought<br>leadership to create compelling content across multiple formats and platforms, including<br>blogs, websites, landing pages, emails, and founder profiles.<br>You'll shape how DrinkPrime communicates with customers through website and landing<br>page content, build authority through insightful long-form content, and help establish our<br>founders as influential voices through strategic ghostwriting on platforms like LinkedIn.<br>The ideal candidate is an exceptional writer who understands audience psychology, can<br>simplify complex ideas, and knows how different content formats and platforms influence<br>engagement and perception.<br><strong>Roles &

Responsibilities:

</strong><br><strong>Content Writing</strong><br>● Create high-quality content across blogs, website pages, landing pages, emails,<br>newsletters, customer communications, guides, and video scripts.<br>● Develop clear and compelling messaging that communicates customer value<br>propositions and strengthens the DrinkPrime brand.<br>● Conduct research on industry, consumer, and category trends to create insightful<br>and credible content.<br>● Incorporate SEO best practices into content to improve discoverability and organic<br>growth.<br>● Collaborate with marketing, design, product, and SEO teams to develop content<br>aligned with business goals.<br>● Edit and proofread content to ensure clarity, accuracy, and consistency.<br><strong>Founder Profiles</strong><br>● Develop and execute content strategies to build the personal brands of DrinkPrime's<br>founders across LinkedIn, PR, and other relevant platforms.<br>● Ghostwrite posts, articles, and opinion pieces in the founders' distinct voices.<br><br>● Understand platform dynamics, content trends, and audience behaviour to create<br>content that drives engagement and credibility.<br>● Analyse content performance and refine content themes, formats, and messaging over<br>time.<br><strong>Pre-requisites</strong><br>● 4+ years of experience in content writing, brand writing, journalism, ghostwriting, or a<br>related field.<br>● Strong writing and editing skills, with the ability to adapt tone and style for<br>different audiences and platforms.<br>● Experience writing website, landing page, blog, and thought leadership content.<br>● Good understanding of SEO fundamentals and content optimisation.<br>● Familiarity with LinkedIn content, personal branding, and thought leadership.<br>● Strong research skills, attention to detail, and ability to manage multiple projects<br>simultaneously.</div>