Growth Manager

<p dir="ltr" style="line-height:1.68;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Arial,sans-serif;color:#001d35;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Role Overview</span></p><p dir="ltr" style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We are seeking an experienced and data-driven Performance Marketing Manager with 7 years of hands-on paid media experience.

You will own the strategy, execution, and optimization of our multi-channel acquisition efforts across Meta, Google, LinkedIn, and Bing. The ideal candidate blends deep technical platform expertise with strong business acumen to lower Customer Acquisition Cost (CAC) and maximize Return on Ad Spend (ROAS).</span></p><p dir="ltr" style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br></p><p dir="ltr" style="line-height:1.68;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Arial,sans-serif;color:#001d35;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Key Responsibilities</span></p><p dir="ltr" style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">1.

Campaign Strategy & Execution</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Media Planning: Develop and execute robust, full-funnel paid media strategies to drive lead generation, product sales, and brand growth.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Platform Ownership: Strategically plan, launch, and scale campaigns across Meta, Google Ads (Search, Display, PMax, YouTube), LinkedIn Ads, and Bing Ads.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Budget Management: Manage, forecast, and optimally allocate monthly/quarterly ad budgets to maximize ROI and efficiency.</span></p></li></ul><p dir="ltr" style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">2.

Experimentation & Optimization</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Creative Strategy: Partner with the content and design teams to ideate high-converting ad copies, landing page designs, and video concepts.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A/B Testing: Lead continuous A/B testing across ad creatives, copy, landing pages, and audience segments to improve Click-Through Rates (CTR) and Conversion Rates (CVR).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Bidding & Audiences: Implement advanced bidding strategies, audience targeting (including custom/lookalike audiences), and keyword strategies.</span></p></li></ul><p dir="ltr" style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">3.

Analytics & Reporting</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Data Analysis: Analyze performance data daily to uncover insights and optimize campaigns for scale.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Attribution: Own tracking, attribution models, and conversion rate optimization (CRO) across the entire customer journey.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Dashboards: Build and maintain performance dashboards (using Looker Studio, </span><a href="https://www.tableau.com/en-gb" style="text-decoration:none;" rel="noreferrer"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1a0dab;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Tableau</span></a><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, or Google Analytics 4) to report on CAC, ROAS, LTV, and pipeline metrics.</span></p></li></ul><p dir="ltr" style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">4.

Cross-Functional Collaboration</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Work alongside Product, Sales, and Content teams to ensure ad messaging aligns with business goals and the latest product features.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Communicate campaign performance, market trends, and strategic recommendations to leadership.</span></p></li></ul><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br></p><hr><div><br></div><p dir="ltr" style="line-height:1.68;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Arial,sans-serif;color:#001d35;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Requirements & Qualifications</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Experience: 7+ years of dedicated, hands-on experience in performance marketing/paid media.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Platform Expertise: Advanced, expert-level proficiency in managing campaigns on Meta (Facebook/Instagram), Google Ads, LinkedIn, and Bing.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Data Fluency: Deep understanding of web analytics platforms (e.g., GA4, Google Tag Manager) and data visualization tools.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Soft

Skills:

Exceptional analytical skills, a test-and-learn mindset, and strong communication skills to present data clearly to stakeholders.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Education: Bachelor’s degree in Marketing, Business, or a related technical field (MBA or digital marketing certifications are highly preferred).</span></p></li></ul><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br></p><hr><div><br></div><p dir="ltr" style="line-height:1.68;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15pt;font-family:Arial,sans-serif;color:#001d35;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">What We Offer</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Highly competitive salary and performance-based bonuses.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Opportunities for continuous learning and career advancement.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.7999999999999998;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A collaborative, fast-paced, and data-first company culture.</span></p></li></ul><div><br></div><div><br></div>